The Role
Lead P&L and growth for RU & transit categories, define user acquisition/retention strategies, run cohort-based growth campaigns, design performance and offline marketing, collaborate with central teams, track funnels and ROI, and optimize cost-to-revenue metrics.
Summary Generated by Built In
About Paytm Group:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Roles & Responsibilities:-
● Lead the P&L responsibility for RU & transit categories along with focus on bottomline enhancing strategies, optimising costs and delivering revenue targets.
● Own the business growth charter and work closely with central teams to strategize and coordinate user and value growth.
● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app.
● Work closely with management to share funnel conversion improvement ideas, feedback & present results.
● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it.
● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation for growth.
● Define user acquisition and user retention strategies.
● Monitor market trends, research consumer markets, and competitors’ activities.
● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics.
● Create and execute a strong performance marketing strategy & execution plan for building awareness and driving conversions.
● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs to track their efficacy over time Competencies.
● P&L Ownership
● Category Management.
● Offline, CLM Marketing & Performance Marketing.
● GTM Strategy.
● Product Strategy.
● Advance MS-Office, MS-Excel skills
The Ideal Candidate Must Have:
● 5-7 years of experience in bill payments/transit or relevant experience in the consumer internet industry in similar roles across Growth and Category management.
● Experience is building category from the nascent stage is a plus point.
● Extremely adept at stakeholder management.
● MBA from Tier 1 Business school preferred.
● High degree of ownership in taking things to completion.
● Must be data driven with strong problem solving and analytical skills.
● Ability to multitask and work on diverse range of requirements.
● Excellent communication skills with ability to handle complex negotiations.
Why join us
• A collaborative output driven program that brings cohesiveness across businesses through technology·
• Improve the average revenue per use by increasing the cross-sell opportunities·
• A solid 360 feedback from your peer teams on your support of their goals·
• Respect, that is earned, not demanded from your peers and manager.
Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Skills Required
- 5-7 years of experience in bill payments, transit, or consumer internet growth/category roles
- P&L ownership experience
- Category management experience
- Experience in offline, CLM marketing and performance marketing
- GTM strategy development experience
- Product strategy experience
- Advanced MS-Office and MS-Excel skills
- Strong stakeholder management skills
- Data-driven with strong problem solving and analytical skills
- High degree of ownership and ability to take initiatives to completion
- Excellent communication skills and ability to handle complex negotiations
- Experience building a category from nascent stage
- MBA from Tier 1 business school
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
