The Role
Create SEO articles, social media content, and ad copy; track and analyze performance metrics; run A/B tests to optimize campaigns; report actionable insights and continuously learn marketing tools and audience trends.
Summary Generated by Built In
Role Overview
We are seeking a smart, highly numerate, and fast-learning Growth Associate to join our team. In this entry-level role, you will blend creative execution with sharp data analytics. You will own the creation of SEO-compliant articles, social media content, and ad copy, while rigorously tracking performance metrics to understand exactly what drives clicks, conversions, and business growth.
Key Responsibilities
Content & Ad Creation: Write engaging, high-quality SEO articles, social media content, and digital ad copy that captures attention and drives action.
Data Tracking & Attribution: Monitor performance metrics (clicks, impressions, bounce rates, and conversions) across all channels to identify which content performs best and why.
Experiment & Optimize: Constantly run A/B tests on headlines, ad copy, creative formats, and SEO keywords to maximize reach and conversion rates.
Reporting & Insights: Deliver clear, numbers-based reports with actionable insights to help shape future growth and marketing strategies.
Continuous Learning: Rapidly get up to speed on our industry, target audience, and digital marketing/analytics tools.
Qualifications
Highly Numerate & Analytical: Strong comfort with numbers and data; you don’t just love creating, you love measuring its direct business impact.
Fast Learner: Proven ability to absorb complex information quickly, keep up with digital trends, and master new analytics tools on the fly.
Versatile Writing Skills: Exceptional written communication with the ability to switch between long-form SEO articles, punchy social posts, and high-converting ad copy.
Execution-Oriented: A self-starter who is resourceful, organized, and excited to ship campaigns and dive straight into the data.
Tools (A Plus, but will train): Basic familiarity with Google Analytics, social media scheduling tools, or SEO platforms (Ahrefs, SEMrush).
Skills Required
- Highly numerate and analytical (comfort with numbers and measuring business impact)
- Fast learner able to absorb complex information and master analytics tools quickly
- Versatile writing skills for long-form SEO content, social posts, and ad copy
- Execution-oriented self-starter, organized and able to ship campaigns
- Basic familiarity with Google Analytics, social media scheduling tools, or SEO platforms (Ahrefs, SEMrush)
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
