Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission:
As a Group Product Marketing Manager, you’ll lead the team responsible for marketing Zocdoc’s SaaS solutions for healthcare practices, the products that help providers remove friction, capture demand, and streamline scheduling across every channel. Your team will oversee Product Marketing for key offerings such as Zo (our AI voice assistant), Branded Scheduling tools, our Patient Reach Network partnerships, which extend Zocdoc’s reach across the broader healthcare access ecosystem and future new bets.
You’ll shape how these products come to market, from positioning, pricing and packaging to adoption and ongoing success, helping practices understand how Zocdoc’s SaaS suite drives measurable growth with less operational lift. Your team will develop clear, differentiated narratives that speak to diverse audiences across SMB, mid-market, and enterprise health systems, ensuring each segment understands the specific value Zocdoc delivers.
You’ll partner closely with Product, Sales, Marketing, Content, and Revenue Enablement to craft go-to-market strategies, build sales materials and value frameworks, and inform product development through audience and market insight. Together, you’ll ensure Zocdoc’s SaaS solutions are not only adopted, but recognized as essential tools for modern practice management.
This is an opportunity for a strategic B2B marketer who thrives on bringing new products to market, connecting technology to business outcomes, and leading teams that turn insights into action. You’ll play a critical role in shaping how practices experience Zocdoc’s next generation of products, driving adoption, differentiation, and long-term success across our growing SaaS portfolio.
You’ll enjoy this role if you…
- Are a stickler when it comes to the right message for the right audience at the right time
- Love shaping products from concept to launch
- Are collaborative, and enjoy building relationships at all levels of an organization
- Have an interest in transforming the healthcare experience for millions of patients
- Take pride in balancing big-picture strategy with executional excellence
Your day-to-day is to…
- Lead and develop a team of Product Marketers supporting Zocdoc’s suite of SaaS tools that power practice growth and patient access.
- Define and refine go-to-market strategy across multiple products and audiences, from positioning and messaging to pricing, packaging, and adoption, ensuring consistency across the platform.
- Champion audience insight and market understanding, becoming an expert in Zocdoc’s products, differentiators, and provider customer segments, from independent practices to enterprise health systems.
- Drive activation and retention through compelling value propositions, scalable launch playbooks, and cross-functional enablement with Product, Sales, and Marketing partners.
- Collaborate closely with Brand, Content, and Lifecycle teams to build cohesive, multi-channel narratives that communicate Zocdoc’s platform value to diverse customer segments.
- Partner with Product and Ops to inform roadmap priorities and readiness, ensuring new capabilities, from onboarding and automation to analytics and settings, are effectively positioned and adopted.
You’ll be successful in this role if you…
- Have 10–15 years of relevant experience, including at least 8 years in Product Marketing and 5 years leading teams.
- Have marketed SaaS products or platform solutions to enterprise customers, ideally in complex industries.
- Understand B2B2C models, partner ecosystems, and monetization strategies (pricing, packaging, tiering).
- Are an exceptional communicator who can distill complexity into clear, compelling stories for executive, sales, and external audiences.
- Are a collaborative leader who can align stakeholders and motivate teams toward ambitious goals.
- Demonstrate strong analytical, strategic, and storytelling skills — using data to inform decisions and inspire action.
- Thrive in fast-moving, ambiguous environments and enjoy balancing strategic vision with tactical execution.
Benefits
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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Top Skills
What the Team is Saying
What We Do
Zocdoc is the tech company at the beginning of a better healthcare experience. Each month, millions of patients use Zocdoc to find in-network neighborhood doctors, instantly book appointments online, see what other real patients have to say, get reminders for upcoming appointments and preventive check-ups, fill out their paperwork online, and more.
Why Work With Us
Zocdoc's forward-thinking approach prioritizes collaboration, agility, and continuous learning in service of our long-term vision. This has helped us drive significant innovation in a complex, slow-moving industry, and our talented team is looking for impact-minded individuals to join us as we continue to re-imagine the healthcare experience.
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Zocdoc Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our NYC office is accessible to all employees five days a week, though working in-office remains completely voluntary; everyone is invited but nobody is required to work in the office.
