Job Description:
Dentsu is looking for an experienced Group Head – Media Planning (Offline) to lead media planning and strategy across key client accounts. The role requires strong expertise in TV, Print and Radio, along with excellent client management, strategic thinking and team leadership skills.
Key Responsibilities
- Lead offline media planning across TV, Print and Radio.
- Develop integrated media plans aligned with client objectives, target audiences and budgets.
- Manage end-to-end planning, media negotiations, buying and campaign execution.
- Analyse market trends, audience insights and media performance to optimise campaigns.
- Lead client discussions and build strong senior-level relationships.
- Guide and mentor the media planning team and ensure timely delivery of campaigns.
- Work closely with internal teams such as Digital, Buying, Analytics and Account Management to develop integrated solutions.
- Monitor campaign performance, budgets and media deliverables.
- Present media recommendations, plans and performance reports to clients and senior stakeholders.
Required Skills & Experience
- Education: MBA/PGDM in Marketing, Mass Communication or a related field preferred.
- Experience: 5-8 years of relevant experience in offline media planning, preferably with a leading media agency.
- Strong hands-on experience across TV, Print and Radio.
- Excellent understanding of media research, audience measurement, planning tools and market trends.
- Strong strategic, analytical and presentation skills.
- Proven experience in client servicing and team management.
- Ability to manage multiple accounts and work in a fast-paced agency environment.
Location:
BangaloreBrand:
CaratTime Type:
Full timeContract Type:
PermanentSkills Required
- MBA or PGDM in Marketing, Mass Communication, or a related field
- 5-8 years of relevant experience in offline media planning
- Hands-on experience across TV, print, and radio
- Understanding of media research, audience measurement, planning tools, and market trends
- Strong strategic, analytical, and presentation skills
- Experience in client servicing and team management
- Ability to manage multiple accounts in a fast-paced agency environment
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
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