Job Description:
Dentsu is looking for an experienced Group Head – Media Planning (Offline) to lead media planning and strategy across key client accounts. The role requires strong expertise in TV, Print and Radio, along with excellent client management, strategic thinking and team leadership skills.
Key Responsibilities
- Lead offline media planning across TV, Print and Radio.
- Develop integrated media plans aligned with client objectives, target audiences and budgets.
- Manage end-to-end planning, media negotiations, buying and campaign execution.
- Analyse market trends, audience insights and media performance to optimise campaigns.
- Lead client discussions and build strong senior-level relationships.
- Guide and mentor the media planning team and ensure timely delivery of campaigns.
- Work closely with internal teams such as Digital, Buying, Analytics and Account Management to develop integrated solutions.
- Monitor campaign performance, budgets and media deliverables.
- Present media recommendations, plans and performance reports to clients and senior stakeholders.
Required Skills & Experience
- Education: MBA/PGDM in Marketing, Mass Communication or a related field preferred.
- Experience: 5-8 years of relevant experience in offline media planning, preferably with a leading media agency.
- Strong hands-on experience across TV, Print and Radio.
- Excellent understanding of media research, audience measurement, planning tools and market trends.
- Strong strategic, analytical and presentation skills.
- Proven experience in client servicing and team management.
- Ability to manage multiple accounts and work in a fast-paced agency environment.
Location:
BangaloreBrand:
CaratTime Type:
Full timeContract Type:
PermanentSkills Required
- 5-8 years of relevant experience in offline media planning
- Hands-on experience across TV, print, and radio
- Understanding of media research, audience measurement, planning tools, and market trends
- Strategic, analytical, and presentation skills
- Client servicing and team management experience
- Ability to manage multiple accounts in a fast-paced agency environment
- MBA or PGDM in Marketing, Mass Communication, or a related field
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
