Position: Graphic & Video Designer
Company: Lytegen (lytegen.com)
Location: Mohali On-site
Working Hours: 7:30 PM - 4:30 AM IST
Market Focus: United States Residential Solar
About Lytegen
Lytegen is a leading solar sales and installation firm headquartered in Sacramento, CA. We are looking for a Graphic and Video Designer who can own our visual identity across all digital touchpoints.
We do not want an order-taker. We want a creative partner who understands the US consumer mindset and can independently drive our brand’s aesthetic forward while leveraging modern AI tools to enhance speed, quality, and creative output.
The Role
You will be responsible for end-to-end creation of high-performing static and video assets that drive qualified solar leads in the US market.
From high-converting Facebook ad creatives to educational YouTube explainer videos, you will own the creative process from concept to execution while integrating AI tools to increase production efficiency and creative experimentation.
You must be comfortable in a fast-paced environment where you self-manage deadlines, optimize based on performance data, and maintain high-quality standards.
Key Responsibilities
1. Multi-Format Design
● Create high-impact static graphics for Facebook, Instagram, LinkedIn, and landing pages
● Design technical diagrams, solar process infographics, pitch decks, and website visuals
● Develop scroll-stopping ad creatives optimized for conversion
2. Video Production
● Script, edit, and produce short-form videos such as Reels, TikToks, and Shorts
● Create mid-form educational and explainer videos for YouTube
● Add motion graphics, subtitles, transitions, and hooks optimized for US audiences
3. AI-Integrated Creative Workflow
● Use AI tools strategically to enhance creative output and speed, including:
○ ChatGPT for script ideation, hooks, headline variations, and ad angles
○ Higgsfield and Krea for AI visual generation and concept exploration
○ HeyGen for AI avatar videos for educational or sales content
○ InVideo for rapid video prototyping and ad creative iterations
○ Nano Banana or similar AI design tools for creative ideation and visual experimentation
○ Any emerging AI tools that improve production speed, testing capability, and output quality
● Combine AI-assisted production with strong human design judgment
4. Ad Creative Optimization
● Collaborate with the marketing team to A/B test visual hooks
● Suggest new creative directions based on performance data
● Build multiple variations for testing including headline, thumbnail, opening 3 seconds, and CTA placement
● Continuously optimize creatives for CPL reduction
5. Brand Consistency
● Maintain and evolve Lytegen’s brand guidelines
● Ensure a premium, trustworthy, and clean aesthetic aligned with US market expectations
● Balance conversion focus with strong brand positioning
6. Asset and Workflow Management
● Manage your creative pipeline independently
● Maintain an organized library of raw footage, templates, thumbnails, and final exports
● Create reusable templates to scale production
Requirements
Experience
● 5 plus years of professional graphic and video design experience
● Strong portfolio showcasing both static and motion work
● Experience creating performance marketing creatives and not just aesthetic branding work
Technical Skills
● Expert in Adobe Creative Suite including Photoshop, Illustrator, Premiere Pro, and After Effects
● Proficient in Canva
● Strong understanding of aspect ratios, platform specifications, and ad-first design
AI Proficiency
● Hands-on experience using AI tools in creative workflows
● Ability to leverage AI for ideation, scripting, visual generation, and video production
● Comfortable experimenting with new AI platforms to improve output and efficiency
Market Understanding
● Deep understanding of US design trends
● Clean, minimalist, and conversion-focused aesthetic
● Ability to design for trust, credibility, and high-ticket decision-making
Independence and Ownership
● Proven ability to take a rough idea and turn it into a finished asset
● Self-managed, deadline-driven, and quality-focused
● Strategic thinker and not just an executor
Skills Required
- 5 plus years of professional graphic and video design experience
- Strong portfolio showcasing both static and motion work
- Expert in Adobe Creative Suite including Photoshop, Illustrator, Premiere Pro, and After Effects
- Proficient in Canva
- Hands-on experience using AI tools in creative workflows
- Deep understanding of US design trends
What We Do
We specialize in delivering cutting-edge solutions tailored to meet the unique needs of our clients. With a passion for excellence and a commitment to customer satisfaction, we strive to exceed expectations in every project we undertake
