Global Insights Audience Centre of Excellence Manager

Reposted 15 Days Ago
Be an Early Applicant
Billund, Syddanmark, DNK
In-Office
Senior level
Kids + Family • Retail • Robotics
The Role
Lead and design innovative audience research across product, marketing and experience. Develop methodologies and guidelines, manage external research partners, define insights aligned to innovation strategy, embed findings across Global Insights squads, and act as a change agent to strengthen consumer-centric thinking. Collaborate globally, present findings, and occasionally travel (20–40 days).
Summary Generated by Built In

Job Description

You will become a part of a high performing, empowered and business-oriented team who is highly committed to the outcome and who operates in a culture that is fun and energizing. Seeing the outcomes from your projects come to life as part of the innovative efforts is exceptionally rewarding! 

 

This is a Manager level Individual Contributor role. Please note: Relocation support is not available for this role. We offer a flexible hybrid working model known as Best of Both, with 3 days in our Billund office and 2 days working from home. 

 

 

Core Responsibilities 

 

 

  • Lead innovation and content research journeys across different audiences 

  • Drive innovative research approaches and methodologies across product, marketing and experience research, and contribute to developing standard guidelines 

  • Manage partnerships with both existing and new external research agencies 

  • Work closely and flexibly with Global Insights Business Partners and internal collaborators. Define insights and research needs that align with the innovation strategy  

  • Role models an innovation and experimentation approach and behaviours 

  • Become an active member of the Brand and Audiences Center of Excellence research team, contributing outstanding learning on relevant audience groups 

  • Build strong connections across Global Insights squads and teams to embed insights that develop impact 

  • Bring external inspiration on relevant audiences and strengthen consumer-centric thinking 

  • Act as a change agent, contributing to Global Insights as we continue building a world-class insight's engine 

 

 

Do you have what it takes? 

 

  • Problem solver who understands how insights can be actionable and groundbreaking 

  • Proven experience from a research agency, consultancy, or insights management function in an innovative, fast-paced company 

  • Robust ability to work across teams, departments and cultures – globally, locally and sometimes across time zones. 20-40 days of travel can be expected. 

  • Relevant business acumen and passion to bridge this with generated insights for optimal impact on the business 

  • Ability to translate business needs into impactful and innovative insights journeys 

  • Leads with empathy and acts as a true collaborator – We Win attitude! 

  • Playful and find ways to unlock playfulness in their surroundings 

  • Is comfortable presenting and English language skills on a business level 

  • Thinks holistically, audience-led and is a natural synthesizer 

  • Previous experience working with toys, games and kids is an advantage 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Skills Required

  • Proven experience from a research agency, consultancy, or insights management function in an innovative, fast-paced company
  • Ability to lead innovation and content research journeys and drive research methodologies across product, marketing and experience research
  • Experience managing partnerships with external research agencies
  • Ability to work across teams, departments and cultures globally (20-40 days travel expected)
  • Business acumen and ability to translate business needs into impactful insights
  • Comfortable presenting and English language skills at business level
  • Strong synthesis skills and audience-led, holistic thinking
  • Leads with empathy and strong collaboration skills
  • Previous experience working with toys, games and kids
  • Willingness to complete Child Safeguarding Background Screening if role involves high engagement with children

The LEGO Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.

  • Fair & Transparent Compensation Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
  • Parental & Family Support Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
  • Wellbeing & Lifestyle Benefits Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.

The LEGO Group Insights

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The Company
HQ: Billund
19,827 Employees
Year Founded: 1932

What We Do

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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