The Role
Lead global e-commerce marketing and partnerships to scale inDrive's E‑com vertical. Design and execute global marketing strategy, optimize marketing mix to drive acquisition, retention, MTC and AOV, and manage end-to-end partner lifecycle from validation to full-scale integration. Build cross-vertical campaigns to convert single-product users into multi-vertical users and ensure all activities deliver measurable net revenue through financial modeling, forecasting, and performance tracking while leading cross-functional teams in a matrix organization.
Summary Generated by Built In
At inDrive, we are looking for a visionary and metrics-driven Global E-com & Partnerships Marketing Lead to spearhead the growth of our E-commerce delivery vertical and strategic partnerships worldwide. In this role, you will be responsible for transforming our E-com arm into a daily utility for millions of users. You will design and execute the global marketing strategy, optimize the marketing mix to drive core transactional metrics, and architect high-impact global partnerships that unlock cross-vertical synergy and maximize net revenue.
This role operates within a highly dynamic matrix organization, requiring a leader who can blend strategic planning with hands-on operational excellence.
Key Responsibilities
- Global E-com Marketing Strategy & Scaling: Develop, implement, and continuously refine the comprehensive global marketing strategy to scale inDrive’s E-com direction across all priority markets.
- Marketing Mix & Funnel Optimization: Own and optimize the global marketing mix to hit aggressive targets across core business KPIs: New User Acquisition (CAC/Volume/Quality of NU’s), Monthly Transactional Customers (MTC), Retention Rate, and Average Order Value (AOV). Marketing Mix will designed for both: sellers and buyers.
- End-to-End Partner Management: Lead the entire partner lifecycle globally from marketing perspectives—from initial validation, commercial modeling, and exploratory alignment to launching MVPs/pilots and driving long-term full-scale marketing integrations.
- Multi-Vertical User Ecosystem Growth: Strategically design partnerships and campaigns that accelerate the conversion of single-product users into multi-vertical platform users (e.g., cross-selling from Ride-Hailing to E-com/Food and vice versa).
- Commercial Impact & Net Revenue Generation: Ensure all marketing activities and partnerships are directly tied to financial performance. You will be responsible for calculating, forecasting, and delivering measurable Net Revenue Generation from all marketing-driven partner integrations.
Qualifications
- Marketplace Marketing Expertise: 3+ years of experience in Marketplace Marketing, with a strong understanding of marketing acquisition / retention mechanics and analytics driving the commercial impact. Experience working with classified / partnerships business models.
- Matrix Team Leadership: Proven experience managing and inspiring cross-functional, multicultural marketing teams in a complex matrix environment. Ability to align regional execution teams with global strategic objectives without direct hierarchical authority.
- Strategic Budgeting & Media Planning: Exceptional skills in financial planning, data-driven budget allocation, and marketing mix modeling. You know how to maximize ROI and distribute capital efficiently across diverse global acquisition channels.
- Hard KPIs Commitment: A strong, numbers-first mindset with a proven track record of committing to and hitting strict growth targets, specifically New User Growth and Monthly Transactional Customers (MTC).
- Advanced Commercial Acumen: Analytical capability to evaluate business models, calculate LTV/CAC ratios, assess incrementality, and forecast the financial impact of partnerships before deployment.
- Communication & Cultural Fit: Fluent English is required; Spanish is a plus. Passion for fast-paced, high-growth marketplace businesses and a customer-centric mindset aligned with inDrive's mission.
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
- Annual salary from 54 200 EUR gross.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 3+ years Marketplace Marketing experience (acquisition/retention mechanics and analytics)
- Experience with classified / partnerships business models
- Proven experience managing and aligning cross-functional, multicultural teams in a matrix organization
- Strategic budgeting, media planning, and marketing mix modeling skills
- Proven track record of hitting growth KPIs (New User Growth, Monthly Transactional Customers)
- Advanced commercial acumen: ability to evaluate business models, calculate LTV/CAC, assess incrementality, and forecast partner financial impact
- Fluent English
- Spanish language skills
- Passion for fast-paced, high-growth marketplace businesses (cultural fit)
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
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