Job Description
Are you ready to shape the future of play? As the Global Creative Director, you’ll have the unique opportunity to unleash your creativity and drive campaigns that inspire millions of LEGO fans around the world. If you’re passionate about innovation and storytelling, this is your chance to make a lasting impact!
Core Responsibilities
The Global Creative Director is a specialist role, with no direct reports, at OLA (Our LEGO Agency) and it will form part of the LEGO Agency Global Creative LT, reporting into the VP, Head of Global Creative, Carlo Cavallone.
Key responsibilities include:
Drive creative excellence and business impact by leading and making work on global creative platforms and innovation campaigns for the LEGO® brand.
Elevate, with your strategic thinking and ideas, the creative output of the LEGO® brand, always be on the lookout for modern and innovative creative solutions.
Demonstrate a deep understanding of modern advertising, particularly social marketing practices – with a track record of campaigns across different channels.
Have experience in culture marketing, ideally with specific expertise in sports, music, gaming, comics or youth passions.
Work with our Global VP, Head of Creative and our China team, producing and deploying 360-degree communication across the globe.
Contribute with your thought leadership to the innovation of the LEGO® brand – help evolve and reimagine key touchpoints across different channels.
Engage with senior stakeholders across the LEGO® Group to implement and evolve work.
Play Your Part in Our Team Succeeding
Our LEGO Agency (OLA) is an organisation that focuses on delivering best-in-class campaigns, insight-driven and fit-for-purpose solutions across the LEGO Group. The global development is driven out of the LEGO Group’s headquarters in Billund, Denmark.
Location-wise, OLA has 5 main hubs across the following regions: AMS, EMEA, China and APAC.
The Global Creative Director position will be based in LEGO Agency's Shanghai hub
Do You Have What It Takes?
Relevant experience with an integrated portfolio and relevant case studies for global brands.
A track record of great, influential creative work and big ideas.
Familiarity with social media practices.
A background in advertising, with experience at advertising agencies or other creative companies.
Able to lead and craft conceptual advertising executions from brief to production.
Able to present to senior stakeholders.
Great communication and presentation skills.
Able to work in a fast-paced environment, managing multiple projects at a time.
Ability to collaborate effectively with multiple colleagues and also to lead teams.
Self-motivated, driven, strategic-minded and a great teammate.
Ability to prioritise, curiosity about learning and a growth attitude!
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Relevant experience with an integrated creative portfolio and case studies for global brands
- Track record of influential creative work and big ideas
- Familiarity with social media practices
- Background in advertising agencies or other creative companies
- Ability to lead and craft conceptual advertising executions from brief through production
- Ability to present to senior stakeholders
- Strong communication and presentation skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Ability to collaborate effectively and lead teams
- Strategic mindset, self-motivation, curiosity, prioritization, and a growth attitude
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
