Manager Marketing Efficiencies

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Manager Marketing Efficiencies

Who is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview:
Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution.
Within the Services organization, Marketing Services places Mastercard in the heart of our customer’s B2C and B2B marketing strategies. Our vision is to become the partner of choice for Issuers and Merchants, leveraging our solutions to drive our Client’s most profitable customer engagements and Mastercard Preference. Moving forward, the Marketing Services business is transforming to be a more product-centric organization focused on differentiated offerings that leverage data and marketing technology to accelerate marketing campaign performance and associated outcomes.
The Manager Marketing Efficiencies will be responsible for developing and implementing strategies to improve business performance and drive efficiencies. This role requires a blend of analytical prowess, strategic thinking, and project management skills to drive continuous improvement and operational excellence.
Key Responsibilities:
• Strategy Development: Collaboratively create and execute strategies aimed at improving operational workflows, reducing costs, and increasing productivity.
• Process Improvement: Analyze current processes, identify inefficiencies, and implement enhancements to optimize performance across various departments.
• Drive Efficiencies: Insource capabilities to improve efficiency and control. Centralize agency services, reducing the number of agencies, and transitioning from project-based agreements to retainer models to streamline operations and reduce costs. Promote the knowledge sharing and reuse of assets.
• Data Analysis: Utilize data-driven insights to assess performance metrics, uncover trends, and develop actionable recommendations for improvements.
• Project Management: Lead and manage optimization projects from inception to completion, ensuring timely delivery and alignment with organizational goals.
• Stakeholder Collaboration: Work closely with cross-functional teams to understand their needs, gather requirements, and drive process improvements.
• Performance Monitoring: Establish key performance indicators (KPIs), monitor progress, and provide regular reports on the effectiveness of optimization initiatives.
• Continuous Improvement: Foster a culture of continuous improvement by promoting best practices and innovative solutions across the organization.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.