Global Assistant CMI Manager - Lifebuoy

Job Title: Global Assistant CMI Manager - Lifebuoy

Work Location: Mumbai HO

Function/BU: Personal Care, CMI

Key Responsibilities:

• Build a strategic, sustainable business advantage for the Lifebuoy business in the short and long term by combining deep consumer-centricity with a nuanced understanding of business performance and strategy.

• Build effective and collaborative relationships with marketing business partners and across functions of finance, R&D, and CTI to understand key business objectives and thereby identify and communicate the role and value that market data and consumer research play in the decision-making process. Distill business objectives into clear research briefs, and communicate actionable insights based on data-based findings and logic to enable informed decisions.

• Develop understanding of the marketing mix creation process and ensure clarity of key risky assumptions and hypotheses to be tested in research at respective stages.

• Learn and employ a range of qualitative and quantitative research methodologies and primary and secondary data, choosing the methodology/source which are best suited for the business and research objectives at hand.

• Ensure rigour in research design, data collection, analysis, and recommendations, collaborating with research agency partners where applicable.

Key Accountabilities:

• Oversee and implement high-quality research and analysis with the support of the line manager:
  I. Communicate with business partners to identify primary and secondary business objectives in the context of business strategy, summarized in research briefs
  ii. Determine optimal research design and methodology in consideration of research objectives, and any budget and timeline considerations, in collaboration with research partner agencies
  iii. Conduct and coordinate research with research partner agencies in being involved in research inputs and key deliverables
  iv. Analyse, interpret data and ensure clarity of research findings; discuss with research agency partners where applicable. Share actionable findings and recommendations with business partners and stakeholders

• Monitor and summarize market performance of Lifebuoy and competition across multiple markets and formats with key performance indicators (sales, penetration, equity, etc.), with clear interpretation of the brand performance vs competition and category, and a deep dive into areas of decline for improvement and opportunities for growth.

• Analyse and synthesize data and information from different sources, whilst identifying where different sources complement others, or where data/information gaps are present.

• Leverage dashboards and data portals to enable efficient data consolidation across data cuts.

• Play a supportive role in key business processes with optimal ways of working with business partners as a CMI business partner – e.g., Innoflex, Business Case Development.

Skills, Experience & Qualifications:

• Demonstrated experience using quantitative/qualitative and analytical skills to generate insights that inform business strategy.

• Market research experience on either a client or research agency.

• Experience in one or more of the following areas:
  i. Experience in delivering customized research projects - qualitative and/or quantitative
  ii. Experience in analysis of syndicated data sources, e.g., consumer panel and retail audit

• Intellectual curiosity and analytical ability to explore, weigh, and consolidate various perspectives in consumer lives and business strategy, to arrive at a reasoned and objective conclusion and recommendation.

• High personal responsibility and accountability.

• Good team player with great communication skills.

• Rigour in the quality of work with great attention to detail.

• Flexibility to adapt to the fast-paced and changing context.

• Willingness and openness to learn from others and the past, and in envisioning possibilities for the future.