Job Title: Global Assistant Brand Manager – Lifebuoy Core
Work Location: Mumbai HQ
Function/BU: Personal Care, Marketing
BUSINESS CONTEXT
Lifebuoy, the world's first health soap launched in 1894 by William Lever, pioneered affordable hygiene in Victorian England. Evolving into the #1 germ protection soap synonymous with cleanliness and personal hygiene, it is now a global brand spanning Asia, Africa, and Arabia. Lifebuoy's legacy extends beyond its classic soap bar to a myriad of soap variants, liquid body washes, hand washes, and hand sanitizers, ensuring daily hygiene and freshness for the entire family.
Beyond products, Lifebuoy has successfully reached over 1 billion people through hand hygiene programs and TV campaigns, promoting healthier societies worldwide through NGO partnerships and behaviour change programmes that champion handwashing and healthy soap behaviours at critical junctures, boosting health and hygiene for billions globally.
JOB PURPOSE
Unilever is a place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
In this role, you will be responsible for ideating, developing and validating core innovations and advertising for the Indian market in based on Consumer Insights, in line with the Equity/Brand growth strategy. The success of this role depends on delivering competition beating mixes and achieving OTIF for comms and launches leading to brand health improvement (UBS) and achieving Market share targets.
RESPONSIBILITIES
- Develop Equity/Brand growth strategies with an in-depth understanding of consumer/shopper trends and insights; competitive threats; and category or brand opportunities
- Identify and articulate consumer insights to create new-concept ideas and business opportunities
- Leverage new technologies, strategies, and processes to capture value opportunities (e.g. new claims, products, advertising, packaging)
- Lead development with cross-functional teams
- Deliver effective Integrated Marketing Campaigns; develop clear and persuasive strategies and campaign ideas
- Management of projects via IB, Innoflex and utilizing CIP fficiently and effectively monitor progress of projects and budgets.
EXPERIENCES REQUIREMENTS
- Marketing experience in Brand Management and/or Innovation preferably with experience in Premium innovations
- Implementation of at least one business building initiative, e.g. new product launch, relaunch, packaging change
- Key involvement in business analysis, marketing plan development, and cross-functional project management
- Experience with data/analytics to build business and consumer hypotheses, leading to strong marketing executions/innovations.
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
