General Virtual Assistant (Social Media Manager & Content Coordinator)

Looking for: General Virtual Assistant (Social Media Manager & Content Coordinator)

Role Overview:

We are seeking a detail-oriented and creative Virtual Assistant to support a professional speaker and thought leader with social media management, content coordination, and future administrative support. The primary focus of this role is to create consistency across social media platforms by helping transform ideas, photos, videos, and existing content into engaging, branded posts.

The ideal candidate is organized, proactive, and capable of maintaining a consistent online presence while preserving the client's authentic voice and personal brand. This role will initially focus on social media management and content creation, with the potential to expand into administrative support and lead generation in the future.

Scope of Work:

Primary Responsibilities:

• Social Media Management
  
• Manage and maintain social media accounts, primarily Instagram and LinkedIn.
  
• Develop and maintain a consistent posting schedule.
  
• Create, edit, and publish social media content aligned with the client's personal brand and messaging.
  
• Repurpose existing content, ideas, photos, videos, and speaking materials into engaging social media posts.
  
• Design branded graphics and visual assets.
  
• Coordinate content calendars and content planning.
  
• Monitor engagement and provide basic social media support as needed.
  
• Ensure all content maintains brand consistency, professionalism, and attention to detail.
  
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Content Creation & Editing

• Edit short-form video content for social media.
  
• Create branded graphics and promotional materials.
  
• Format and optimize content for different platforms.
  
• Assist with content organization and asset management.
  

Future Admin Scope (Potential Expansion):

• Calendar management and scheduling support.
  
• Email management and organization.
  
• Basic administrative assistance.
  
• Researching speaking opportunities and events.
  
• Lead generation support through prospect research and database management.
  
• Outreach coordination with event planners and organizations.
  

Qualifications:

Required Skills & Experience:

• Proven experience managing social media accounts professionally.
  
• Strong content creation and graphic design skills.
  
• Experience editing short-form video content.
  
• Excellent written communication skills.
  
• Strong organizational and project management abilities.
  
• Ability to maintain brand voice and consistency.
  
• High attention to detail.
  
• Ability to work independently and manage priorities with minimal supervision.
  

Preferred Experience

• Experience supporting coaches, speakers, consultants, or personal brands.
  
• Familiarity with LinkedIn content strategy.
  
• Experience creating content from existing materials, presentations, or speaking engagements.
  
• Basic understanding of lead research and prospecting.
  

Desired Personality Traits

• Detail-oriented and quality-focused.
  
• Patient and collaborative.
  
• Adaptable and open to feedback.
  
• Proactive problem-solver.
  
• Positive attitude and good sense of humor.
  
• Comfortable learning and refining processes over time.
  

Tools Required, candidates may use their preferred professional tools for content creation and editing, including but not limited to:

• Canva
  
• CapCut
  
• Adobe Creative Suite
  
• Meta Business Suite
  
• LinkedIn
  
• Instagram
  
• The client is open to the candidate's recommended tools and workflows.
  

Shifts & Hours:

• Starting with a minimum of 10 hours per week; flexible
  
• Asynchronous, no requirement to match the client's time zone
  
• Ability to communicate regularly and meet agreed deadlines is essential
  

Target Start Date:

• Flexible start date: not an urgent hire
  
• Preference to begin onboarding and content planning during the summer, with the goal of establishing consistent social media processes before the end of the season