The Role
Own and execute Japan-specific marketing and go-to-market plans for gaming peripherals. Manage influencer, media, retail, and event programs; coordinate with global teams and sales; track campaign performance and budgets; optimize local execution to drive product visibility and measurable marketing results.
Summary Generated by Built In
Position Summary, Responsibilities and Expectations:
- Define and execute Japan-specific marketing strategies aligned with global brand and gaming peripherals objectives, with full ownership of local execution
- Establish and manage close working relationships with influencers, creators, esports figures, media, and community partners to drive sustained product visibility and brand credibility
- Collaborate with sales teams to create sales enablement tools and promotional materials for channel partners
- Plan and execute Japan-specific go-to-market and product launch activities, coordinating with global teams, agencies, and partners to ensure timely and accurate execution.
- Manage influencer programs, media reviews, and awards tracking, ensuring timely execution and clear reporting of coverage
- Lead events, trade shows, and local partnerships, representing the brand within the Japanese gaming community.
- Coordinate and execute POSM development, retail display support, merchandising materials, and offline events, working directly with vendors and partners to deliver on-site results.
- Track campaign performance, community feedback, and market insights, and continuously optimize execution to improve effectiveness.
- Manage local marketing budgets and allocate resources effectively to maximize ROI on marketing initiatives.
Essential Skills and Experience:
- Action-oriented self-starter with the ability to own marketing initiatives end to end
- 5+ years of experience in marketing, with a strong focus on market execution
- Bachelor’s degree in business, marketing, communications, or a related field
- Strong understanding of marketing strategies, channels, and branding, with established knowledge of and connections within the Japanese gaming ecosystem, including influencers, media, and gaming communities.
- Proven experience leading product launches, go-to-market execution, and integrated marketing campaigns
- Experience managing marketing budgets and measuring campaign performance / ROI
- Ability to work independently and as part of a team
- Excellent organization and communication skills.
- Be fluent in English and Japanese (both spoken and written)
- Ability to work under pressure and able to handle multiple simultaneous tasks with tight deadlines
- Strong understanding of the Gaming market and gamer/enthusiast communities
- Proven track record of delivering measurable marketing results
Local candidate based in Tokyo (no relocation available)
Skills Required
- 5+ years of marketing experience with strong focus on market execution
- Bachelor's degree in business, marketing, communications, or related field
- Fluent in English and Japanese (spoken and written)
- Established knowledge of and connections within the Japanese gaming ecosystem (influencers, media, communities)
- Proven experience leading product launches, go-to-market execution, and integrated marketing campaigns
- Experience managing marketing budgets and measuring campaign performance / ROI
- Strong understanding of marketing strategies, channels, and branding
- Ability to own initiatives end-to-end and work independently
- Excellent organization and communication skills
- Ability to work under pressure and manage multiple simultaneous tasks to tight deadlines
- Strong understanding of the gaming market and gamer/enthusiast communities
- Local candidate based in Tokyo (no relocation available)
Corsair Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Corsair and has not been reviewed or approved by Corsair.
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Healthcare Strength — Corsair lists comprehensive medical, dental, and vision coverage with 100% in‑network preventive care, alongside mental health resources and an Employee Assistance Program. Plan options include major carriers and access to HSA/FSA and commuter accounts.
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Retirement Support — A 401(k) with automatic enrollment and a dollar‑for‑dollar company match on the first 4% is highlighted, with immediate vesting noted in materials. These elements position the retirement offering as straightforward and competitive for a mid‑size tech employer.
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Parental & Family Support — Materials describe 12 weeks of paid parental leave and a return‑to‑work program, with childcare benefits mentioned in public listings. These provisions point to meaningful support for growing families, subject to eligibility by location and status.
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The Company
What We Do
Founded in 1994, CORSAIR has grown from pioneering the high-performance DRAM market into one of the world’s leading providers of high-performance PC peripherals and components. CORSAIR offers a complete range of products to equip gamers, enthusiasts and e-sports athletes.
Why Work With Us
What does it mean to be part of the Corsair Team? It means being part of a winning culture that stems from the products we develop, the customers we build them for and most of all our employees who make it all happen.
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