Gaming Country Lead - Brazil

At bet365, we're one of the world's leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

As the Gaming Country Lead for LATAM, you will lead the Brazilian gaming operation, which represents the primary focus of the role, while providing oversight and support across other regulated markets in the region. A deep understanding of the Brazilian gaming market is essential, while knowledge of the Argentine and Peruvian markets would be advantageous.

Working closely with the Head of Gaming LATAM, you will help define the regional strategy and be responsible for its execution, translating business objectives into operational plans and measurable results. This role combines strategic leadership with hands-on operational ownership, requiring strong collaboration with stakeholders to optimize product performance, enhance customer experience, and drive market growth.

Success in this role requires a passion for the online gaming industry, strong commercial awareness, and the ability to navigate complex regulatory environments while fostering a culture of continuous improvement.

• Extensive knowledge of the Brazilian online gaming market, including player behavior, competitors, product trends, and market dynamics.
• Understanding of regulated LATAM markets, particularly Argentina and Peru, is advantageous.
• Proven experience in developing and executing commercial, product, or operational strategies.
• Strong analytical skills, with the ability to translate data and insights into actionable business recommendations.
• Experience collaborating with cross-functional stakeholders across Product, Marketing, Compliance, Technology, and Operations.
• Demonstrated ability to balance strategic planning with hands-on operational execution.
• Experience leading, coaching, and developing high-performing teams.
• Strong understanding of online casino, live casino, instant games, poker, and emerging gaming products.
• Up-to-date knowledge of the Brazilian regulatory landscape, including compliance and responsible gambling requirements.

Proficiency in English and Portuguese; Spanish is preferred.

• Develop and implement country-specific strategies aligned with overarching business objectives.
• Translate global goals into actionable plans for the regional team to ensure consistent execution.
• Analyze regional market trends and competitor activities to inform strategic decision-making.
• Drive the execution of marketing campaigns and commercial initiatives tailored to the local market.
• Oversee the performance of assigned gaming domains to meet targets for acquisition and retention.
• Lead, mentor, and develop a high-performing team to foster a collaborative environment.
• Manage expectations of internal and external stakeholders through clear and timely updates.
• Refine operational procedures to enhance efficiency and reduce risk.
• Ensure full compliance with all relevant global and regional regulations and licensing requirements.
• Collaborate with technical teams to ensure the stability and scalability of gaming platforms.

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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.