The Role
Manage and execute digital marketing strategies, including social media, email campaigns, SEO, and collaboration with designers and writers, driving growth metrics.
Summary Generated by Built In
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.
We are building Bluelight's marketing team from scratch and looking for a hands-on digital marketer who can cover multiple channels, execute with speed, and grow with us. You will work closely with the Growth Marketing Manager and report directly to them, collaborating with a UX/UI designer, a freelance content writer, and a part-time media buyer.
Core responsibilities
- Own and execute the organic social media calendar across all active platforms (LinkedIn, Instagram, etc.)
- Set up, manage, and optimise email marketing campaigns and automated workflows
- Support on-page SEO: metadata, internal linking, content briefs, keyword tracking
- Brief and coordinate content production with the freelance writer
- Support in building and maintaining HubSpot as the team's CRM: basic marketing automations, lead nurture sequences, social media publishing, and tracking
- Support landing page creation and A/B test coordination with UX/UI designer
- Pull weekly and monthly performance reports from social platforms
- Coordinate asset requests with the UX/UI designer for social, email, and ad creatives
Required skills & experience
- 4-6 years of hands-on experience in a digital marketing or growth role
- Proven experience managing organic social channels (content calendar, scheduling, community engagement)
- Solid understanding of email marketing: segmentation, automation flows, A/B testing
- Familiarity with SEO fundamentals: on-page optimisation, keyword research, meta tags
- Analytical mindset: comfortable reading dashboards and making data-informed decisions
- Strong written communication: able to brief, edit, and QA copy
Nice to have
- Experience with Google Analytics 4 and/or Looker Studio
- Working knowledge of HubSpot (CRM, Marketing Hub, or equivalent)
- Comfortable setting up basic automations (HubSpot workflows, Zapier, or similar)
- Basic knowledge of paid media concepts (briefing the media buyer, reading ad reports)
- Familiarity with tools like Notion, Slack, Asana, or similar project management tools
- Prior experience in a startup or early-stage team
KPIs for this role
- Organic social engagement rate (target: month-on-month growth)
- Email open rate and click-through rate (benchmarks set at onboarding)
- SEO keyword ranking improvements (tracked monthly)
- Content deliverable turnaround time (coordination with freelance copywriter and UX/UI designer)
Company Benefits
- Competitive salary and bonuses, including performance-based salary increases.
- Generous paid-time-off policy
- Flexible working hours
- Work remotely
- Continuing education, training, conferences
- Company-sponsored coursework, exams, and certifications
Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.
You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!
If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply. #LI-Remote
Skills Required
- 4-6 years of hands-on experience in a digital marketing or growth role
- Proven experience managing organic social channels
- Solid understanding of email marketing
- Familiarity with SEO fundamentals
- Analytical mindset
- Strong written communication skills
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The Company
What We Do
Helping companies to disrupt in the cloud by providing: - Nearshore Staffing - Cloud consulting - Cloud migration strategies - Cloud native development Process Management and Improvement: Define a working methodology according to the best practices of development to fulfill customer needs. Champion ongoing processes and initiatives to implement the best practices of project management. Research about the latests technologies which could be applied to a project in order to innovate and satisfy project needs Team Building & Management: Empowering teams to ensure every member participation and engagement to the project. Ensure every member is proactively contributing to the progress of the project. Contribute and encourage the team to always provide velocity and quality for every deliverable.
