SEO Lead - Growth & Performance (WordPress Focus)

Reposted Yesterday
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6 Locations
Remote
Mid level
Information Technology • Consulting
The Role
Otte Polo Group seeks an SEO Lead to develop and execute SEO strategies that drive revenue. Responsibilities include leading a team, optimizing WordPress pages, conducting audits, and measuring performance outcomes.
Summary Generated by Built In
About us

The Otte Polo Group is a U.S.-based portfolio of service companies operating across technical support, customer experience, and third-party logistics. Our brands include Geeks on Site, Responsive Answering Service, and Phase V Fulfillment.

Our teams operate across the United States and globally, leveraging a distributed workforce to combine people, process, and technology to deliver scalable, high-quality solutions.

Job overview

Otte Polo Group is looking for a high-performance SEO Lead who doesn’t just “optimize pages” but builds, executes, measures, and scales SEO as a predictable revenue channel.

This role is for someone who has personally executed SEO strategies, understands what drives ROI, and can now lead a small team of SEO specialists while staying hands-on when needed.

We want someone who can:

  • Diagnose why traffic or rankings are not converting
  • Identify what’s broken
  • Build a strategy to fix it
  • Execute or direct execution
  • Tie SEO activity directly to revenue outcomes

This is not a theoretical role. This is execution + leadership + ROI accountability.

What Success Looks Like
  • Organic traffic becomes a measurable acquisition channel
  • Rankings improve for high-intent keywords
  • WordPress pages are technically optimized and conversion-aligned
  • SEO becomes a predictable lead generator
  • We confidently increase investment because we see ROI
ResponsibilitiesStrategy & Leadership
  • Own the organic growth roadmap across all brands within Otte Polo Group
  • Lead and mentor SEO specialists, content writers, and technical support
  • Identify gaps in performance and build corrective action plans
  • Set KPIs tied to traffic, conversions, and revenue
Hands-On Execution
  • Conduct technical SEO audits (site health, indexing, schema, performance)
  • Review and optimize WordPress pages (on-page, structure, UX alignment)
  • Improve internal linking architecture
  • Optimize high-intent service pages for conversions
  • Implement structured data and schema markup
  • Oversee backlink strategy and authority building
Performance & ROI Focus
  • Track rankings, traffic, conversion rates, and lead quality
  • Identify when something is not working and pivot quickly
  • Align SEO with paid media and partnerships for maximum impact
  • Present performance reports tied to revenue impact

Requirements
  • 3+ years executing SEO in a growth-focused environment
  • Proven track record of scaling organic traffic with measurable ROI
  • Strong WordPress experience (page builders, plugins, technical structure)
  • Deep understanding of:
    • Technical SEO
    • On-page optimization
    • Keyword intent strategy
    • Link-building strategies
    • Conversion optimization alignment
  • Experience leading or mentoring SEO team members
  • Strong analytical skills (Google Analytics, GSC, Ahrefs/Semrush)
Ideal Profile
  • Data-driven and obsessed with performance
  • Comfortable challenging what isn’t working
  • Has scaled SEO from scratch or revived underperforming channels
  • Understands business, not just rankings
  • Can operate strategically but execute tactically
  • Thinks in terms of investment vs return
Why This Role Matters

SEO is a core growth channel for Otte Polo Group.
We are ready to invest seriously — but only with someone who can prove and drive ROI.

If you’ve built SEO engines that generate predictable revenue and want ownership over scaling it further, this role is for you.


BenefitsReal Ownership
  • Full ownership of the organic growth channel
  • Direct impact on revenue and strategic decisions
  • Ability to shape SEO across multiple brands
Budget & Resources
  • Access to premium SEO tools
  • Budget allocation for content, backlinks, and experimentation
  • Ability to propose and justify growth investments
Remote & Flexible
  • Fully remote role
  • Work with a fast-moving, execution-focused leadership team
  • LATAM-friendly structure aligned with U.S. business hours
Career Growth
  • Opportunity to build and lead a larger SEO/growth team
  • Exposure to multi-brand scaling strategy
  • Potential to evolve into Head of Growth or Growth Director
High-Autonomy Culture
  • Low bureaucracy
  • Fast decision-making
  • Direct communication with executive leadership
  • Results over micromanagement
  • Reporting directly to the President

Skills Required

  • 3+ years executing SEO in a growth-focused environment
  • Proven track record of scaling organic traffic with measurable ROI
  • Strong WordPress experience (page builders, plugins, technical structure)
  • Deep understanding of Technical SEO, On-page optimization, Keyword intent strategy, Link-building strategies, Conversion optimization alignment
  • Experience leading or mentoring SEO team members
  • Strong analytical skills (Google Analytics, GSC, Ahrefs/Semrush)
Am I A Good Fit?
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The Company
HQ: Coral Gables, FL
154 Employees
Year Founded: 2002

What We Do

Geeks on Site provides onsite and remote computer repair and technical support, depending on each customer’s needs. The company’s experienced onsite technicians are available in more than 150 cities nationwide and stand ready to dispatch to homes and businesses within one business day, regardless of the issue at hand. For customers who need urgent assistance, Geeks on Site’s remote service team provides immediate support by phone around the clock. Geeks on Site is a full-spectrum technical support company. For residential users, its onsite computer repair and support services include: software repair, replacement, and troubleshooting; hardware repair, replacement, and troubleshooting; virus, spyware, and adware removal and cleanup; wireless network connection setup and troubleshooting; data recovery and system backup; user training for simple to advanced applications; and much more. Geeks on Site’s training services are designed for customers of all skill levels who wish to become more adept with technology. These services encompass a wide range of topics and applications, from courses on Windows updates; primers on various Microsoft Office suite applications and functions; and social media use and best practices. Geeks on Site’s business technology experts help small business owners and IT professionals with a wide range of IT-related matters as well, including: wireless router and firewall configuration; data backup and recovery solutions; server installs, and more. Geeks on Site also offers monthly maintenance plans that help individual and business customers maintain safe, efficient computer systems for years running. For a low fixed rate, each monthly plan includes unlimited phone support; remote preventive maintenance services and tutorials; expedited dispatch for issues that can’t be addressed remotely; and support for peripheral equipment such as printers and scanners.

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