The US Sales Incentives Insights Lead is responsible for monitoring incentive performance and evaluating incentive program expense and effectiveness, developing business cases, and influencing go-to-market strategy.
Key Responsibilities- Monitor and evaluate sales incentives program (i.e. rebates, financing offers, lease offers, loyalty, conquest) within US Retail market
- Collect and analyze data from multiple sources including transaction data, pricing reports, and competitor campaigns to identify emerging trends and opportunities
- Evaluate payments, spending, transaction price and market positioning relative to competition
- Evaluate incentive program cost structure for enhancements and evolution to maximize profitability and sales volume
- Prepare detailed market analysis reports and presentations for internal stakeholders, highlighting the effectiveness of incentive strategies and recommending improvements
- Collaborate with sales, marketing, and finance teams to optimize incentive programs based on market intelligence and consumer response
- Bachelor’s degree in Business, Marketing, Economics, or a related field
- Minimum of 5 years of experience in market analysis, preferably within the automotive sector
- Strong analytical skills and proficiency in data analysis tools such as Excel (Smartview & Power BI preferred)
- Excellent written and verbal communication skills with the ability to present complex findings clearly
Preferred Qualifications:
- Master’s degree
- Knowledge of US automotive market trends and incentive strategies is highly desirable.
Skills Required
- Bachelor's degree in Business, Marketing, Economics, or a related field
- Minimum of 5 years of experience in market analysis, preferably within the automotive sector
- Strong analytical skills and proficiency in data analysis tools such as Excel
- Excellent written and verbal communication skills with the ability to present complex findings clearly
What We Do
Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.
