Field Strategic Marketing Manager, Japan

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

Palo Alto Networks is seeking a Field Marketing Manager to join the Japan Marketing Team, responsible for developing and executing the marketing strategy for our major accounts in Japan in line with our business objectives. This position will report to the Director of JAPAC DG Hub and Japan Marketing, and presents a great opportunity for a talented individual with the desire to be part of a fast-growing company in a truly international environment.
In this role, you will be a key player in the transformation of the security market and work with stakeholders across the company to fuel awareness and demand. Your responsibilities will include closely partnering with the Japan sales teams to create and implement impactful marketing strategies customised for the top accounts in Japan, as identified by the Japan Sales Team. You will collaborate closely with the sales and account management teams to integrate marketing efforts with account strategies and goals as well as establish clear goals and KPIs for account-specific marketing initiatives.

Your experience in field, channel, demand generation, or campaign marketing in the cybersecurity industry, as well as your love for fast-paced initiatives, will benefit you in this role. 

Your Impact

• Develop and execute comprehensive marketing strategies tailored to a defined list of target accounts in Japan, seamlessly aligning with our Japan business plan, and provide program measurement and reports of the same
• Develop and execute marketing strategies tailored to a defined list of target industries in collaboration with the sales team
• Design tailored experiences, including white-glove and micro experiences personalized to the preferences and needs of the CXOs
• Coordinate with internal and external stakeholders to ensure successful campaign and event execution and high engagement from key accounts, while tracking and evaluating event outcomes and incorporating feedback into future planning
• Collaborate with Japan Top of Market sales teams to understand priorities, aligning strategic account-specific marketing programs to support sales objectives
• Partner with marketing and inside sales teams to align efforts, discover and deploy top-performing tactics to create, develop, and close qualified leads and opportunities, and communicate program status, action items, results reporting, and deliverables across marketing and sales
• Collaborate with the channel marketing team to map joint ABM efforts with the Value Partner strategies
• Manage campaign budgets and ensure efficient allocation of resources to maximize ROI

Qualifications

Your Experience 

• 10+ years in a field, channel, demand-generation, or campaign marketing role, preferably in the cybersecurity industry
• Knowledge of and experience in marketing to enterprise sectors preferred
• Experience owning and partnering on marketing programs with an understanding of how to measure marketing mix performance
• Passion and skill for leading and partnering with cross-functional teams
• Experience working with and communicating with sales teams
• Excellent communications and project management skills as well as exceptional attention to detail
• Ability to think strategically, come up with effective solutions across teams, and communicate them effectively
• Hands-on experience in Salesforce.com and/ or Marketo, with the ability to track campaigns, leads, and pull reporting
• Hands-on experience with managing events and working trade shows, with a deep understanding of event planning from strategy to execution
• Not afraid to roll up your sleeves to work on what needs to get done - list uploads, creative projects, data cleaning etc.
• Bachelor’s degree or equivalent experience or equivalent military experience required
• Enjoy working in a fast-paced, high-growth environment
• Proficient in English speaking and writing skills

Additional Information

The Team

Our Marketing team has an opportunity like no other industry: high-impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment
We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.