Field Sales Manager

Company Description

When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.

Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.

Purpose of the Job:

Ensure the definition, tracking and implementation of the right strategies for executing Red Bull at all contact points with the consumer in a complete end-to-end interface (from strategy to POS merchandising), leading to the increase of consumption development.

Job Description

Proactive Execution Mindset

• Strategically define Red Bull Execution guidelines in Colombia the main focuses through the annual calendar, taking advantage of all market opportunities to reach more consumers on more occasions, more often.
• Develop the Proactive Execution Mindset: use PSA analysis always looking to the future and transform data into transformational action plans applicable to the field.
• Work together with the POS, CATMAN and BRAND areas to define new activation strategies and ways to approach the consumer, aiming Red Bull sales increase.
• Use strategic KPIs of Execution in synergy with other OFF Premise areas as conditional methods of evaluating different projects (ie: Field Team Scorecards, Excellence Distribution Program, VIP Plan, etc.).
• Develop incentive campaigns related to Execution, recognizing best practices in accordance with strategic guidelines.
• Responsible for developing, applying and supporting training related to Red Bull Execution for internal and external teams (third-party distribution and merchandising teams);
• Work together with the regional teams in the implementation of Execution strategies in the field, identifying different potential opportunities in each region.

Perfect Store Audit

• Follow up the agency responsible for the Perfect Store Audit PSA, ensuring global auditing standards, accuracy of the data collected, correct reporting timing and budget efficiency.
• Ensure that PSA results lead to real action plans that contribute to Red Bull consumption development and sales increase in the country.
• Definition and maintenance of the audited store list in Colombia - this sample will represent and diagnosis the Execution scenario of Red Bull in the main points of contact with consumers.
• Ensure the delivery of all reports and necessary information to the PSA Team.

Field Force

• Responsible for all execution management in Colombia, internal (Strikers) and external (agency(Third party) , DPs), ensuring that strategies are clear and being implemented.
• 'Field Sales Go-to-market': Constantly re-think new and different methods on how to increase the efficiency of execution models.
• Management of the agency responsible for the service of merchandising promoters, ensuring that the correct strategies are executed in all attended accounts.
• Work together with National Sales Managers to apply all strategic guidelines in the field, being also the point of contact between the merchandising agency and Red Bull.
• Management of the attended store list, using relevant databases (Nielsen, Meiko, DH, Golden Stores, etc.)
• Define incentives & campaigns to develop the relationship between agency and Red Bull, looking to increase the brand's relevance and winning share of heart with external employees.
• Define the Strikers' strategic work scope and evaluation methods, helping on the development of their professional skills while reaching new levels of execution in the field.
• Ensure the delivery of reports and necessary information to the Field Sales team to capitalize the opportunities.
• Responsible for managing the annual budget of the Field Sales area.

People & Engagement

• Responsible for developing, engaging and correctly guiding all stakeholders regarding Red Bull Execution strategies.
• Strikers: be able to train them, evaluate their execution levels, provide support and guide them with market applicable best practices.
• External merchandising teams (DPs / Mars/ Others): reinforce the leadership posture regarding strategic execution projects and disseminate the strategy to the field.
• Organically increase the engagement of field teams (internal and external) within incentive campaigns linked to Execution.

Qualifications

• Bachelor’s degree in business administration, Economics, Engineering, Marketing
• Minimum 3 years of managing commercial area in consumer goods industry, preferably working in the indirect channel.