Marketing Platform Specialist

Posted 6 Days Ago
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Medellín, Antioquia
Mid level
AdTech • Artificial Intelligence • Machine Learning • Marketing Tech • Software • Sports • Big Data Analytics
The Role
The Technical Account Specialist will focus on automating social media advertising campaigns, defining technical requirements for custom campaigns, managing integrations with social media platforms, providing technical support, analyzing data from APIs, and collaborating with product teams to troubleshoot and enhance platform performance.
Summary Generated by Built In



A bit about the Spirable division

Genius Sports have recently acquired Spirable, a leading creative performance platform. 

Spirable allows brands, agencies and rights holders to create, automate and optimize highly personalized content. The at-scale offering uses live and contextual data and AI to distribute content across the major digital media channels including Facebook, Twitter, YouTube and Snapchat. The SaaS platform is highly complementary to Genius’ existing media and advertising products, expanding the Company’s ability to deliver fans contextually relevant and personalized content.

The combination of Genius Sports’ official sports data, extensive network, and operational scale with Spirable’s highly innovative video platform will result in deeper engagement, higher performance, and lower cost of acquisition for partners.

Spirable’s customers will broaden Genius’ extensive global brand network, adding household names such as Spotify, Coca-Cola, P&G, Domino’s, Diageo and Heineken. In addition, Spirable has established links with the sports and gaming sector, providing its services to businesses including DraftKings, Flutter, WynnBET, Betway, 888 Holdings.

About the role:

Are you passionate about technology and excited to help drive innovation in the sports, media, and advertising industries? Genius Sports is a leader in connecting sports, brands, and agencies through cutting-edge, data-driven solutions. We are currently seeking a highly skilled and detail-oriented Technical Account Specialist to join our team, focusing on the technical execution of platform features, troubleshooting issues, and ensuring seamless campaign automation.
This role is ideal for someone who thrives in a fast-paced environment, enjoys hands-on problem solving, and is eager to collaborate with cross-functional teams to optimize performance. As a key part of our operations team, you will work closely with internal stakeholders to implement and maintain technical solutions that drive success for our partners. If you have a passion for technology and a desire to make an impact in sports tech and advertising industry, this is the opportunity for you.

What you’ll do:

  • Automate social media advertising campaigns using our native platform tools, ensuring smooth execution and optimal performance.
  • Define technical requirements for custom campaign use cases, collaborating with the engineering team to develop tailored solutions when necessary.
  • Understand and manage the integration of campaign automation solutions with social media platforms (e.g., Facebook, Instagram, etc.) to ensure successful ad promotion.
  • Provide technical support to the commercial team by helping define solutions for non-standard use cases, ensuring all client needs are met.
  • Analyze and review data points from APIs and internal databases, identifying opportunities to enhance campaigns through optimized data usage.
  • Collaborate with the product team to identify, report, and troubleshoot platform bugs, and participate in testing and providing feedback on new tools and features.
  • Support the commercial team in client conversations, translating complex technical tasks into simple, easy-to-understand explanations. 

Attributes and Skills Requirements 

  • Quick learner with strong problem-solving skills, able to grasp new processes and technologies rapidly and propose solutions in ambiguous situations.
  • 4-5 years’ experience in ad operations or technical operations, ideally within a digital agency or a related field, with familiarity in Ad Serving Platforms (e.g., Social Media Ads Manager).
  • Technical aptitude to troubleshoot campaign automation tools and understand platform integrations.
  • Excellent communication skills (verbal and written) both in English and Spanish.
  • Strong organizational and multitasking abilities, capable of managing multiple projects and priorities simultaneously.
  • Collaborative mindset with a proactive approach, comfortable working cross-functionally with teams such as commercial, product, and engineering.
  • Proficiency in Excel or Google Sheets.

Nice to have attributes: 

  • Basic understanding of APIs and JSON files.
  • Basic knowledge/understanding of HTML, SQL, JQ or any other coding languages.
  • Experience with ticketing systems like Jira or ZenDesk.
  • Knowledge of media tracking solutions like web pixels or MMPs.
  • Interest in sports is always welcome. 

 

What’s in it for you?

As well as a competitive salary and annual leave allowance, our benefits include health insurance, skills training and much more, depending on the location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities.

We Offer 

As well as a competitive salary and annual leave allowance, our benefits include health insurance, skills training and much more, depending on location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities.  

Genius Sports Group is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business, our customers and our staff. We welcome and will consider all applications regardless of age, disability, gender re-assignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation (and any other status protected by applicable law) 

What the Team is Saying

Josh Parasar
The Company
HQ: London
1,800 Employees
Hybrid Workplace
Year Founded: 2001

What We Do

From enabling sports to better collect and manage their data, to applying it to power better fan engagement, our technology and expertise delivers the difference to more than 700 sports, betting and media partners around the world. Founded in 2001, Genius Sports is now one of the world’s largest sports technology companies with over 1,800 employees. We're headquartered in London and have offices in New York, LA, Medellin, Tallinn, Sofia, Melbourne, Bologna, Vilnius, Lausanne and Singapore.

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Genius Sports Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
HQLondon, GB
Singapore
Bologna, IT
Lausanne, CH
Los Angeles, CA
Manchester, GB
Medellín, CO
Melbourne, VIC
New York, NY
Salerno, IT
Sofia, BG
Vilniaus miesto, LT
Zaporizhzhia, UA
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