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Our mission is to help organizations serve and support customers and employees in proactive, personalized ways.
The Role
The Field Marketing Manager will develop and execute regional marketing strategies targeting healthcare, manage budgets, and optimize lead generation efforts through collaboration with sales teams.
Summary Generated by Built In
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Field Marketing Manager
Why We Have This Role
We are seeking a Healthcare Field Marketing Manager (individual contributor) to join our Global Field and Demand Gen Marketing Team. In this pivotal role you will be responsible for planning, executing, and optimizing regional/territory/industry-specific marketing strategies to support sales objectives and drive pipeline growth. This role serves as the strategic link between marketing, SDR, and sales, focusing on horizontal and healthcare-specific campaigns, events, and programs that engage target audiences and generate qualified leads. Our goal is to drive high-quality pipeline, deal acceleration and conversion, and bottom-line results tied to revenue for and with the sales team.
How You’ll Find Success:
- Takes Initiative: You understand the expected outcome, get the context, and work autonomously to get things done without needing explicit direction—navigating the complexities of healthcare sales cycles and regulatory requirements.
- Articulate Communicator: You influence effectively and create trust at the team level and with the healthcare sales stakeholders, maintaining outstanding communication and collaboration skills.
- Program Impact: Partner with healthcare sales to clearly identify and align on objectives and targets within key accounts (health systems, physician groups, payers, or life sciences organizations), then define and execute a prioritized engagement strategy before and after each program or event—maximizing pipeline outcomes by focusing efforts on high-value provider networks and decision makers.
- Streamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.
- Detail-Oriented Execution: You excel in managing multifaceted horizontal and healthcare events and programs simultaneously, demonstrating exceptional project management abilities while ensuring a seamless and positive customer experience throughout.
- Data Driven: Proficient in utilizing Tableau and Salesforce (SFDC) to drive regular, data-informed discussions with sales leadership around programs, events, and pipeline performance.
- Budget Management: You manage the allocated marketing budget with a cost-conscious approach, ensuring effective reconciliation and maximizing ROI across all field marketing initiatives.
How You'll Grow:
- Opportunities to refine your strategic thinking and project management skills through high-impact campaigns in the dynamic healthcare industry, building expertise in hospital systems, specialty practice, and payer organizations.
- Access to mentorship and professional development programs tailored to enhancing your marketing knowledge and capabilities.
- A chance to expand your network by collaborating cross-functionally with sales, product marketing, and content teams.
- Potential for significant career growth as we recognize and nurture talent within the team.
Things You’ll Do:
- Develop and execute a comprehensive, forward-looking healthcare strategy and plan—in partnership with CU leadership and cross-team stakeholders. This should include a program mix designed to help you meet and exceed your CU targets.
- Lead high-impact Account Based Marketing initiatives including field events, webinars, and sponsorship activations to generate qualified leads and drive the conversion or acceleration of targeted accounts.
- Ensure that allocated marketing spend is maximized for ROI across all field marketing initiatives.
- Measure the effectiveness of field marketing programs using metrics focused on pipeline generation and revenue impact.
What We’re Looking For On Your Resume
- 5+ years' experience managing healthcare events, including at least 1-3 years running field marketing events
- Experience running healthcare field programs beyond physical events
- Experience working with a direct sales team, sales development teams (SDRs) and other cross functional partners
- Experience holding event budget authority and managing budgets across an event series
- Experience having pipeline building responsibility
- Experience with Salesforce.com, Asana, and marketing automation platforms (MAPs) (building emails, lists, and landing pages)
- Must be metrics-driven
- Travel for events will be required—50-60% travel on the high end
What You Should Know About This Team
- We operate at the cutting edge of AI and marketing technology, pushing boundaries to redefine what's possible
- Collaboration is key: you’ll partner across different stakeholders
- Commitment to impact: we deliver measurable business outcomes that directly contribute to company growth
- Continuous learning mindset: we support professional growth through access to emerging tech and leadership opportunities
- Agile and inclusive culture where ideas are welcomed and innovation is rewarded
Our Team’s Favorite Perks and Benefits
- Competitive compensation and equity participation reflecting your impact and contribution
- Flexible hybrid work model blending in-office collaboration and remote work freedom
- Access to state-of-the-art technology platforms and tools to empower your work
- Learning and development resources tailored for technical and leadership growth
- Inclusive and diverse culture supported by our Q-Groups and commitment to belonging
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer, meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.
Washington State Annual Pay Transparency Range
$100,000—$149,000 USD
Top Skills
Asana
Marketing Automation Platforms
Salesforce
Tableau
What the Team is Saying
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Software Engineer
Alexia
Software Engineer
Kate
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The Company
What We Do
Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.
Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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About our Teams
Qualtrics Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Typical time on-site:
3 days a week
