Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
We’re looking for a results-oriented Field Marketing Manager to develop and execute high-impact marketing programs and events for our Central Enterprise Sales team. Based in Nashville and reporting to the Director, Field Marketing, this individual contributor role will serve as the primary marketing point of contact for the region and help bring more dedicated 1:1 field marketing support to a new Enterprise territory.
You’ll align closely with sales leadership and collaborate with cross-functional marketing teams to design campaigns and programs that drive pipeline growth, accelerate opportunities, and strengthen engagement in priority accounts. This role is a blend of strategic planning, campaign execution, and performance analysis, requiring someone with a strong understanding of B2B field marketing, account-based marketing, and sales alignment.
What You’ll Do1. Design and Execute Regional Marketing Strategies- Develop and implement tailored field marketing programs aligned with overall GTM strategy and Central Enterprise priorities, including field events, executive programs, conferences, and 1:1 account-specific experiences.
- Build regional plans that support both pipeline creation and deal acceleration, using the right mix of programs for target accounts and active opportunities.
- Leverage corporate campaigns, content, and central field programs where they fit territory needs, while keeping primary focus on regional execution.
- Serve as the primary marketing point of contact for the Central Enterprise sales team, ensuring close collaboration with sales leadership, account executives, and SDRs.
- Work closely with sellers to identify regional opportunities, support priority accounts, and build programs that align to sales goals and territory priorities.
- Communicate program objectives, gain buy-in, and help drive participation before and after each activation.
- Develop and execute targeted campaigns that generate qualified pipeline and create meaningful engagement within key accounts.
- Support deal progression through high-touch programs such as executive dinners, roundtables, hospitality events, and other small-format experiences tied to active opportunities.
- Help connect field marketing activity to account strategy and follow-up plans so programs contribute to measurable business outcomes.
- Partner with Demand Generation, Product Marketing, Revenue Operations, Customer Marketing, and central field programs to build cohesive marketing initiatives.
- Help localize messaging, activate content, and align campaign execution across the region.
- Maintain strong communication across teams to keep programs on track and aligned to business goals.
- Measure program performance using key metrics such as registrations, attendance, meetings, sourced and influenced pipeline, opportunity progression, and ROI.
- Provide insights during pipeline reviews, quarterly business reviews, and planning sessions to guide future initiatives.
- Apply learnings from prior programs to improve targeting, execution, and follow-up over time.
- Oversee program budgets, ensuring efficient allocation and strong return on investment.
- Manage vendor relationships and execution details for event production, logistics, attendee experience, and follow-up.
- Keep programs organized and moving by managing timelines, deliverables, and cross-functional handoffs.
- 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology.
- Proven ability to design and execute successful demand generation campaigns and field programs.
- Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration.
- Experience working closely with sales teams and cross-functional marketing groups in a fast-paced environment.
- Strong collaboration and communication skills, with the ability to operate as a trusted partner to sellers and internal stakeholders.
- Demonstrated ability to analyze data, report on program performance, and optimize based on findings.
- Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6sense, and Asana.
- Strong organizational skills and the ability to manage multiple priorities with a high standard of execution.
- Bachelor’s degree in Marketing or a related field.
- Willingness to travel up to 30%.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
Skills Required
- 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology
- Proven ability to design and execute demand generation campaigns and field programs (events, executive programs, account-specific experiences)
- Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration
- Experience working closely with sales teams and cross-functional marketing groups
- Demonstrated ability to analyze data, report on program performance, and optimize based on findings
- Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6sense, and Asana
- Strong collaboration, communication, and organizational skills with ability to manage multiple priorities
- Bachelor's degree in Marketing or a related field
- Willingness to travel up to 30%
- Ability to manage program budgets, vendor relationships, and event logistics
- Authorization to receive and access commodities and technologies controlled under U.S. Export Administration Regulations
What the Team is Saying
Motive Compensation & Benefits Highlights
-
Healthcare Strength — Core coverage includes medical, dental, vision, and free mental‑health support via Lyra, indicating strong breadth. Health benefits are consistently highlighted as a solid part of the package.
-
Leave & Time Off Breadth — Generous or unlimited PTO, paid holidays, paid sick leave, bereavement, and even sabbatical are described. Enhanced parental leave and remote‑first flexibility further support time away when needed.
-
Retirement Support — A retirement plan (401(k) in the U.S.) with company match is cited alongside equity and performance bonuses. This positions long‑term savings and financial security as standard components of the package.
Motive Insights
What We Do
Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery. Visit gomotive.com to learn more.
Why Work With Us
We work hard, with humility and we see our efforts rewarded in tangible ways every day. At Motive, you’ll have the chance to make a difference for the drivers who keep our world moving. We trust each other to do great work because together we can achieve collective goals that reach beyond the physical economy.
Gallery
Motive Offices
Remote Workspace
Employees work remotely.
