Field Marketing Manager (APJ)

Posted Yesterday
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Singapore, SGP
Hybrid
Mid level
Artificial Intelligence • Cloud • Security • Software • Cybersecurity
We are building the monitoring and security platform for developers, IT ops teams and business users in the cloud age.
The Role
Plan and execute regional field marketing programs (campaigns, ABM, events) to drive pipeline and brand awareness. Own event logistics, sponsorship evaluation, cross-functional alignment with Sales and Demand Gen, track program performance, and optimize ROI while acting as regional marketing lead.
Summary Generated by Built In

Datadog is seeking a Field Marketing Manager to develop and execute regional field marketing programs that drive pipeline, build brand awareness, and deliver exceptional customer experiences across the region. This is a true field marketing role spanning campaigns, account-based marketing, and events, you'll partner closely with Sales, Demand Gen/ABM, Partner Marketing, and Communications to bring Datadog's go-to-market strategy to life in market. In the initial 6 months, your focus will be on planning and executing a curated slate of first and third-party events and sponsorships across the region.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You'll Do:

  • Develop and execute regional field marketing programs - including campaigns, account-based marketing, and events - that drive pipeline and strengthen Datadog's brand in market
  • Own the marketing pipeline generation outcome from conception to execution to results
  • Evaluate and prioritize third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential
  • Partner with Sales, field marketing teams, and Demand Gen/ABM to align target account lists, build pipeline-driving campaigns, and convert event and program engagement into qualified pipeline
  • Collaborate with Communications and Partner Marketing to align messaging and co-marketing opportunities across programs
  • Own on-site logistics and execution for events, ensuring high-touch, on-brand delivery for customers, prospects, and partners
  • Track and report on program and event performance (pipeline influenced, cost-per-lead, attendee quality) and use data to continuously optimize
  • Act as the regional point of contact for field marketing strategy, keeping regional leadership and global marketing ops aligned on status and risks
  • Build toward a broader regional field marketing remit beyond events as the role and region matures

Who You Are:

  • Experience in B2B field marketing, ideally in enterprise technology or SaaS, spanning campaigns and events rather than event execution alone - ranging from 3-5 years (Associate Manager) to 8+ years with direct ownership of a regional field marketing program and budget (Senior Manager)
  • A proven track record of building and executing field marketing programs, including managing third-party sponsorship relationships, under tight timelines and fixed budgets
  • Comfortable owning a budget and making trade-off calls to protect ROI
  • Highly organized, deadline-driven, and able to juggle multiple concurrent programs across a region
  • A strong collaborator who can align Sales, Demand Gen, Partner Marketing, and Communications around shared goals
  • Data-driven - comfortable tracking pipeline impact and reporting results to leadership
  • Willingness to travel up to 40-50% within the region during peak event season

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your skills, we encourage you to apply.

Benefits and Growth:

  • Join one of the fastest growing global SaaS companies in the world
  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Employee-focused best in class onboarding
  • Internal mentor and cross-departmental buddy program
  • Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

#LI-Hybrid

About Datadog: 

Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference. 

Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications. 

Privacy and AI Guidelines:

Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.

Skills Required

  • 3-5 years (Associate Manager) to 8+ years (Senior Manager) of B2B field marketing experience
  • Experience building and executing field marketing programs spanning campaigns, ABM, and events (not just event logistics)
  • Proven ability to manage third-party sponsorship relationships and prioritize opportunities based on pipeline potential
  • Experience owning and managing a regional marketing budget and making trade-off decisions to protect ROI
  • Strong cross-functional collaboration with Sales, Demand Gen/ABM, Partner Marketing, and Communications
  • Data-driven reporting skills: track pipeline influence, cost-per-lead, and attendee quality to optimize programs
  • Highly organized, deadline-driven, able to manage multiple concurrent programs across a region
  • Willingness to travel up to 40-50% within the region during peak event season
  • Experience in enterprise technology or SaaS field marketing

What the Team is Saying

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Datadog Compensation & Benefits Highlights

  • Healthcare Strength Health and mental‑health coverage is described as comprehensive, with multiple plan options, dedicated mental‑health access, and wellness reimbursements in eligible offices. These offerings are consistently highlighted as a standout element of the package.
  • Parental & Family Support Fully paid, gender‑neutral parental leave and broad family‑forming support (e.g., adoption, fertility, childcare assistance) indicate robust coverage for caregivers. Pet‑related benefits and community programs further reinforce family support.
  • Equity Value & Accessibility Equity features include new‑hire RSUs and an employee stock purchase plan that enables discounted ownership. These components are frequently cited as meaningful contributors to total compensation.

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The Company
HQ: New York, NY
6,500 Employees
Year Founded: 2010

What We Do

Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers' entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another.

Why Work With Us

At Datadog, we learn from and celebrate each other daily - each win is a team win. Datadogs solve tough problems, innovate pragmatically, and grow together. We promote from within, provide mentorship and opportunities for career development, and support our colleagues in the process. Best of all? We truly love what we do.

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Datadog Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them and their team.

Typical time on-site: 3 days a week
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