Job Description
Are you passionate about fan creator marketing, cross-team collaboration and operational excellence?
Play an instrumental role in giving the stage to our fans and help us turn LEGO fandom into a wider podium to inspire LEGO® creativity, advocacy, innovation, and social interaction for our brand and amongst our audiences.
Our fandom is growing, and we want to help energize, inspire, and support fans and local fan communities by offering unique, mutually beneficial marketing collaborations and partnership opportunities.
We’re looking for a Fan Marketing Manager to help integrate fan-created content into global campaigns while strengthening the integration of Fan Marketing activity with local markets, ensuring alignment across the Fan Marketing team and key stakeholders.
Please note, there is no relocation support for this role.
Core Responsibilities
Identify opportunities to integrate Fan Marketing into global campaigns and other marketing initiatives, working closely with Owned channels (LEGO.com, LEGO Play) and Earned channels (PR, social media, influencer)
Own the end-to-end integration of local market Fan Creator activity into the global program ensuring clear stakeholder management
Support the expansion of a diverse Fan Creator program through market discovery optimized recruitment strategy
Facilitate and participate in regular cross-functional meetings to ensure strong alignment across the LEGO ecosystem
Support Fan Creator content briefs from the LEGO Agency and other production teams, ensuring strategic use of creator talent to deliver strong content outcomes
Manage our pool of 140+ Recognized LEGO Fan Creators — including database maintenance and relationship building
Foster a smooth, structured and collaborative operational environment that enables the Fan Marketing team to deliver effectively
Input to the development and improvement of operational processes as part of wider Fandom program development
Play your part in our team succeeding
Digital Consumer Engagement (DCE) is accountable for the creation, growth, and engagement of our owned channels across the kids, adult, and family audiences. These experiences are a core part of the wider Digital Ecosystem that ties together all digital LEGO® experiences in meaningful ways which creates deeper consumer engagement and improved consumer life-time value.
Do you have what it takes?
Excellent communication, facilitation and stakeholder management skills.
A proactive mindset and strong attention to detail.
Interest in creator marketing, fandom communities and talent management.
Strong project management and organizational skills.
Ability to prioritize and manage multiple projects at once.
Experience in a creative agency or project management environment is a plus.
Fluency in English (our primary office language).
Based in our Copenhagen office, we work hybrid which is 3 days in the office per week.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Excellent communication, facilitation and stakeholder management skills
- Proactive mindset and strong attention to detail
- Interest in creator marketing, fandom communities and talent management
- Strong project management and organizational skills
- Ability to prioritize and manage multiple projects at once
- Experience managing creator communities, database maintenance and relationship building
- Experience in a creative agency or project management environment
- Fluency in English
- Based in Copenhagen office; hybrid work (approx. 3 days/week)
- Willingness to complete Child Safeguarding Background Screening if role involves high engagement with children
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
