Job Description
Just imagine turning the creative possibilities of LEGO® bricks into hands-on experiences that can grow from an early idea into memorable marketing moments. Then make it real.About the role
As our Experiences Concept Designer, you'll participate on development of Brick Based Marketing concepts that support marketing activations, product campaigns and other brand moments across the LEGO portfolio.
You'll get involved early in the creative process, working with partners to understand their needs, audiences and objectives and translating these into compelling hands-on experiential part of our concepts.
This is a hands-on creative role where you'll combine blue-sky thinking with grounded design decisions, bringing your own ideas while considering scalability, cost, quality and what it takes to turn a strong concept into reality.
Note: This role is based in Billund, Denmark. Relocation assistance is not available for this position.
Required Qualifications
- Significant professional experience in concept design, experience design, product design, spatial design or another relevant creative discipline.
- A portfolio demonstrating your own contribution to physical, hands-on or spatial concepts, from early creative thinking through to a feasible design direction.
- Experience translating customer, shopper, consumer or partner needs into creative concepts that support business objectives.
- Experience working with physical products, components, materials or environments as part of the creative process.
- Proven ability to lead creative workshops or brainstorms, helping teams move from broad possibilities towards strong, focused concepts.
- Strong visual, presentation and communication skills, with the confidence to lead dialogues and provide creative direction across disciplines.
Preferred Qualifications
- Proven record creating branded experiences, experiential campaigns or physical activations for customers and consumers.
What you'll build
- Develop scalable, hands-on LEGO® experience part of BBM concepts that support marketing activations, product campaigns and other brand moments across the portfolio.
- Translate partner needs, shopper insights and business objectives into clear creative propositions, using relevant trends and learnings from previous work to strengthen concepts from early exploration through development and pitch.
- Lead brainstorms, workshops and creative reviews, helping multidisciplinary teams explore possibilities and progress towards strong creative solutions.
- Develop and communicate concepts through visual storytelling, sketches, prototypes, models or presentations, making the experience and creative thinking clear and compelling to partners.
- Balance creative ambition with feasibility, scalability, cost and quality, collaborating with design, engineering, production and relevant external partners as concepts develop.
- Present and advocate for creative proposals while constructively challenging partners and colleagues to strengthen strategy and execution.
- Proactively identify new opportunities for BBM experiences and contribute to raising the creative and professional standard across the studio.
Life on the team
You'll join the Brick Based Marketing Studio (the Studio), a global centre of excellence for Bbrick Based Marketing. We work with partners early in the creative process to uncover their needs, strengthen concepts before development and explore how brick-based experiences can support our brand and business objectives.
Our ambition goes beyond creating individual models or one-off activations. We want to discover new ways for LEGO® bricks to create memorable experiences in a crowded media landscape, while developing approaches and concepts that can work across different moments, touchpoints and markets.
You'll have dedicated concept time alongside brainstorms, creative reviews and regular team sessions. You'll combine exploration with grounded thinking, contributing your own ideas while helping colleagues and partners develop theirs.
What success looks like
You'll be part of team developing impactful BBM concepts that answer partner needs and progress into real projects. You'll help raise the standards of the Studio creative work and contribute with hands-on experiential assets that make purposeful use of LEGO® bricks and physical interaction.
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#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace: Your workplace will be the office, store or factory specified in this advert.
Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Learn more about our benefits, culture and workplace experience here
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Significant professional experience in concept design, experience design, product design, spatial design, or a related creative discipline
- Portfolio demonstrating personal contribution to physical, hands-on, or spatial concepts from initial creative thinking through feasible design direction
- Experience translating customer, shopper, consumer, or partner needs into creative concepts supporting business objectives
- Experience working with physical products, components, materials, or environments in the creative process
- Ability to lead creative workshops or brainstorms and guide teams from broad possibilities to focused concepts
- Strong visual, presentation, and communication skills, including confidence leading cross-disciplinary dialogue and providing creative direction
- Track record creating branded experiences, experiential campaigns, or physical activations for customers and consumers
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
