POSITION SUMMARY
JOB SUMMARY
To undertake the primary responsibility of digital marketing efforts to support revenue generation, brand engagement, online strategies and ensure the upkeep of the hotel’s brand and image.
JOB DUTIES AND RESPONSIBILITIES
Website Management
- Position the hotel’s website as the priority channel of online distribution and optimise the hotel’s overall digital presence.
- Responsible for updating content and managing inventory of the dining websites for Java+, Wan Hao Chinese Restaurant and Crossroads as well as retail events such as Mooncakes, Festive and Chinese New Year.
- Ensure accuracy of the content and presentation on the websites, third party portals, directories and websites where the hotel is listed and/or distributes inventory.
- Work closely with Marriott Digital Services (MDS) to deploy website enhancements and functionality upgrades.
Search Engine Marketing / Optimisation (SEM / SEO)
- Responsible for driving room revenue using Paid Search Optimisation and running online campaigns via third party vendors including PLUS, ADARA, Google Adwords, Expedia Travelads and Booking Network Sponsored Ads.
- Implementing SEO best practices to improve website ranking and drive organic traffic.
- Monitoring and analyse the performance of digital marketing campaigns using tools like Google Analytics, PLUS Platform and prepare reports to measure effectiveness and ROI.
- Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available.
- Update and optimize meta descriptions and tags.
Digital Marketing
- Develop and implement e-marketing initiatives to increase revenue and conversion.
- Establish and implement the hotel’s annual advertising plan for all digital channels
- Assist on matters related to creative and media planning for display campaigns.
- Ensure brand and marketing messages on online channels are consistent with overall marketing activities (i.e. special promotions/offers etc.)
- Review and monitor hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and “web appeal”.
Email Marketing
- Prepare and send email newsletters to all qualified guests/individuals that have subscribed to receive the hotel e-newsletter regularly.
- Ensure emails are in line with the strategy and corporate guidelines.
- Analyse email productivity and profile segmentation.
- Undertake database acquisition to build the email database.
Social Media
- Manage day-to-day activities of social media channels such as Facebook, Instagram and LinkedIn.
- Generate video / image content with exceptional writing skills for online website, e-newsletter and social media.
- Assist with content seeding efforts, development and pull-through of social media brand strategy and overarching reports.
- Provide weekly analysis of data from listening and CMS tools and generate reports for online, social media activities and competitors across multiple digital channels, and providing insights of hotel’s digital performance and data.
Marketing Communications
- Manage marketing and related communication needs of the hotel ranging from preparing marketing brochures & collaterals to creating online content while complying with brand requirements, to deliver brand reputation growth and drive the business objectives.
- Identify media opportunities, develop and manage media relationships, identify and drive creative news-making opportunities including blogger and influencer management.
- Monitor coverage of the company and key industry developments across print, online, broadcast and social media platforms, as well as track the performance of media communications efforts.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About the TeamMarriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.Skills Required
- Manage social media channels (Facebook, Instagram, LinkedIn) and day-to-day content
- Experience with Google Analytics for campaign tracking and reporting
- Experience with Google AdWords / Paid Search and SEM campaign management
- Implement SEO best practices, meta descriptions and tag optimization
- Website and CMS content management and inventory updates for hotel dining and retail events
- Manage email marketing campaigns, list segmentation and database acquisition
- Create video/image content and strong written copy for web, email and social
- Analyze digital performance, prepare ROI reports and provide actionable insights
- Experience working with third-party travel/advertising platforms (PLUS Platform, Expedia TravelAds, Booking Network Sponsored Ads)
- Familiarity with Marriott Digital Services (MDS) and brand guidelines
Marriott International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International and has not been reviewed or approved by Marriott International .
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Retirement Support — Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
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Healthcare Strength — Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
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Wellbeing & Lifestyle Benefits — Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.
Marriott International Insights
What We Do
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/
