About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About the role
The role centres on strengthening the market presence of our brands and events, working closely with the wider marketing and communities team, to drive registrations, lists/award entries, and subscription growth. It also includes responsibility for generating top-of-funnel sales leads. A key part of this role is hands-on, daily execution across email marketing, social media, and paid advertising—building, scheduling, optimising, and reporting on campaigns across these channels. Success in this role requires a proactive, organised, and target-driven approach; someone who can work independently, take initiative, and keep multiple workstreams moving without waiting for direction. You’ll work cross-functionally day-to-day with Editorial, Data/Analytics, Event Operations, Customer Success, and Content teams to plan campaigns, build assets, align messaging, support delivery, and report performance.
We’re seeking someone with experience in events and subscription marketing, a sharp eye for detail, excellent writing skills, and the ability to collaborate effectively with key stakeholders. You’ll be joining a fun, supportive, and hardworking global marketing team where creativity is encouraged and ideas are welcomed.
This is a fantastic opportunity to gain exposure across all areas and levels of the business, offering strong potential for career progression within the company.
What you'll do
What success looks like: You take ownership, move quickly from idea to execution, proactively remove blockers, and keep stakeholders aligned, without needing day-to-day supervision.
- Own campaigns and event marketing activity end-to-end (from brief to execution and reporting), using initiative to keep delivery moving and priorities on track
- Plan and execute integrated campaigns daily across email marketing, social media and paid advertising (alongside website, print and events) to drive awareness, engagement and conversions
- Manage and grow our social channels (including LinkedIn and X), with daily posting/scheduling, community management, and paid social (PPC) optimisation
- Own day-to-day email marketing: build and send campaigns, manage lists/segmentation, run A/B tests, and optimise performance (opens, clicks, conversions)
- Manage paid advertising activity day-to-day (search/display/paid social as relevant): set up campaigns, monitor spend, optimise targeting/creative, and report on CPA/CPR and lead quality
- Proven ability to craft compelling content for integrated marketing campaigns across digital, social, print and email channels
- Ensuring content is current, accurate and relevant across websites and event collateral
- Proactively identify risks and blockers (creative, data, systems, approvals) and drive solutions, following up with stakeholders to keep timelines and outputs moving
- Closely monitor and report registrations, subscriptions and leads versus target on all events and media products, updating central sheets to ensure accurate financial reporting at group level
- Support the sales pipeline with highly qualified, sales ready leads for events and media
- Monitor customer metrics (sales, revenue, opens, clicks, CPR, CPA etc.) and create a robust testing and rollout plan, underpinning the effectiveness of all campaign activity
- Take a data-driven approach to customising marketing assets and campaigns across the portfolio
- Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
- Manage, review and feedback on reporting and performance metrics
- Partner closely with Editorial, Content, Data/Analytics, Event Operations and Customer Success to coordinate timelines, source inputs, build campaign assets, support event delivery, and ensure accurate performance reporting
- Work with the design department to develop the look and feel of events and the brand
- Manage event onsite collateral and presentations, ensuring all details are correct and within brand guidelines
- Manage social media, interviews, video at events as well as support the wider team onsite
- Contribute to overall knowledge and expertise within the wider marketing team
Qualifications
- 3-5 years events marketing experience, in B2B is essential
- Experience in subscriptions and of the technology markets would be advantageous
- Strong hands-on digital marketing experience—with daily use of email marketing, social media and paid advertising to deliver, optimise and report on campaigns
- Experience in Analytics tools (such as Google/Adobe analytics) to report on campaign effectiveness
- Experience in how marketing is used to drive leads and how that's measured
- Excellent verbal and written communication skills
- Experience of CRM platforms
- Effective time management, prioritisation and follow-through—able to manage multiple deadlines and keep momentum across several projects at once
- Strong ownership and accountability: you communicate progress early, chase inputs/approvals when needed, and ensure deliverables land to a high standard
- A strong commercial acumen
- A self-starter and doer: comfortable working independently, using your own initiative, and taking ownership to keep work moving (without day-to-day supervision)
- A positive and enthusiastic approach to your work
- A willingness to learn and take on new ideas
- A good work ethic
Skills Required
- 3-5 years events marketing experience in B2B
- Strong hands-on digital marketing experience
- Experience in Analytics tools
- Excellent verbal and written communication skills
- Experience of CRM platforms
The Channel Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Channel Company and has not been reviewed or approved by The Channel Company.
-
Leave & Time Off Breadth — Unlimited PTO and a companywide winter shutdown in the U.S. are highlighted, indicating generous time-off flexibility.
-
Retirement Support — A 401(k) with company match and a decent investment lineup are described, pointing to solid retirement support.
-
Wellbeing & Lifestyle Benefits — Remote-first flexibility and flexible hours are emphasized, supporting work–life balance across many roles.
The Channel Company Insights
What We Do
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
