Events Marketing Specialist

Posted Yesterday
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Boston, MA, USA
Hybrid
64K-81K Annually
Mid level
Consumer Web • eCommerce • Software
We're re-engineering car shopping. Join us for the ride.
The Role
Supports B2B field marketing events, including conferences, trade shows, sponsorships, hospitality programs, and virtual events. Coordinates vendors, venues, travel, catering, materials, communications, budgets, contracts, and timelines. Partners with Sales, Brand, Product Marketing, and external stakeholders to deliver events, manage risks, track performance, and prepare post-event reporting.
Summary Generated by Built In
Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
The Events Marketing Specialist supports the planning and execution of CarGurus' B2B field marketing programs to help drive revenue, strengthen client relationships, and enhance brand perception. The role coordinates logistics across client sponsorships, conferences and trade shows, geo-targeted events, client swag, and VIP hospitality experiences. In partnership with the broader marketing organization and cross-functional teams, the Specialist helps deliver polished events and track their performance.
What you'll do
  • Coordinate event logistics such as venue and hotel arrangements, airfare, transportation, catering, audiovisual needs, activations, and on-site requirements.
  • Coordinate with vendors and track related contracts, services, deliverables, and deadlines; escalate approval needs or issues as needed.
  • Create and maintain shared briefs, timelines, checklists, and project trackers to support consistent execution; help gather event results and prepare post-event reporting.
  • Partner with Sales, Brand, Product Marketing, and other stakeholders to confirm event needs and deliver sponsorship and event materials on time.
  • Coordinate client swag and event materials, including ordering, inventory, packaging, shipping, signage, giveaways, name badges, and other attendee needs.
  • Coordinate pre- and post-event communications so attendees are informed, prepared, and supported.
  • Support research and coordination for speaking and sponsorship opportunities.
  • Track event and membership budgets, contracts, invoices, and expenses; support reconciliation and flag potential variances.
  • Identify project risks and work with the team to prepare contingency plans.
  • Gather and organize event performance data to help the team evaluate impact and identify opportunities to improve.

What you'll bring
  • You have 2-4 years of experience in event marketing, preferably in a B2B environment.
  • You have experience coordinating logistics for in-person and virtual events, including conferences, trade shows, sponsorships, or hospitality programs.
  • You are organized and detail-oriented, with strong project coordination and written and verbal communication skills.
  • You work effectively with cross-functional partners, external vendors, and membership organizations to keep deliverables moving.
  • You have experience tracking event budgets, contracts, invoices, and expenses.
  • You are comfortable gathering basic performance data, preparing reports, and sharing findings with a team.
  • You adapt quickly to new tools and platforms and proactively communicate progress, changes, and blockers.
  • You are proficient with Google Workspace (Docs, Sheets, Slides, Drive, and Meet).
  • Experience with Cvent, Wrike, and/or Salesforce is preferred, but not required.

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.
Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.
This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).
Position Pay Range
$64,000 - $81,000 USD
Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

Skills Required

  • 2-4 years of experience in event marketing, preferably in a B2B environment
  • Experience coordinating logistics for in-person and virtual events, including conferences, trade shows, sponsorships, or hospitality programs
  • Strong organization, attention to detail, project coordination, and written and verbal communication skills
  • Experience working with cross-functional partners, external vendors, and membership organizations
  • Experience tracking event budgets, contracts, invoices, and expenses
  • Experience gathering basic performance data, preparing reports, and sharing findings with a team
  • Ability to adapt quickly to new tools and platforms and proactively communicate progress, changes, and blockers
  • Proficiency with Google Workspace, including Docs, Sheets, Slides, Drive, and Meet
  • Experience with Cvent, Wrike, and/or Salesforce
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The Company
HQ: Boston, MA
1,200 Employees
Year Founded: 2006

What We Do

Headquartered in Boston, Massachusetts, CarGurus is the #1 visited digital auto platform in the U.S. for shopping, buying, and selling new and used vehicles and an award-winning place to work. We give drivers and dealers the confidence to buy or sell cars exactly how they want: online, in-person, or a combination of both. Our culture fosters kindness, collaboration, and innovation, while empowering Gurus with opportunities and resources to fuel their career growth. We aim to give all people—consumers, dealers, and our employees—the power to reach their destination.

Why Work With Us

Being a top destination for buying and selling vehicles requires collaboration, innovation, and fresh perspective. So we empower our Gurus with opportunities and support that help them confidently contribute and continuously grow as their authentic selves. Amazing benefits and perks and development programs underscore our commitment to our people.

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About our Teams

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid working model emphasizes flexibility and open communication. Employees are expected to work with their managers to align on the rhythm that works best for their specific role and teams.

Typical time on-site: Flexible
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HQBoston, MA
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