Product Marketing Associate

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It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Job Description

INTRODUCTION:

We're looking for a passionate and creative Product Marketing Associate to join our team! In this role you’ll be reporting to the Lead Product Marketing director and working alongside our Brand and Product Marketing teams to assist in the delivery and execution of powerful go-to-market campaigns that position our product (and product releases) for maximum impact in the market.

Plus, you’ll help drive product and feature adoption, send usage stats through the roof, delight our users, and get them sticky in the product. To make that happen, you’ll get to know our market, customer segments, and product inside and out, then turn that knowledge into innovative angles, creative launches and campaigns, and powerful storytelling.

WHAT YOU’LL DO:

Product Go-to-Market:

• Liaise with product marketing managers across segments to understand campaign and GTM needs.​
• Help build out the deliverables and content for beta programs.​
• Support the execution of the product GTM strategy and assist in new product & feature releases; including but not limited to providing content for launch blogs, brainstorming social concepts, writing and building out emails and Intercom in-app messages, updating our product capabilities, and more.
• Support releases from concept, strategy, to execution, and reporting.

Product Adoption

• Support adoption campaign strategy for features and execute the plan alongside the rest of the Product Marketing and Growth Marketing teams.
• Partner with CSM, sales, product and support teams to ensure training and communication needs are met​.
• Assist in refining our onboarding experience through our in-app set-up guide, Intercom, and trial email journeys to help customers reach their a-ha moments faster.
• Work with content, PR, growth, social, CSM and sales teams to improve our product education and training.
• Support the team in any necessary KPI reporting as needed.

Campaign execution:

• Support omni-channel campaigns to engage with our key segments where they interact with us; including but not limited to social, in-app web and mobile, mobile push, emails, webinars, events, and more.

Case studies and product use cases:

• Support/conduct customer interviews to help build compelling customer case studies and testimonials.
• Look for opportunities to leverage these stories as part of the buyer and education journeys where appropriate.
• Become deeply familiar with both the most common and potentially overlooked use cases for our product, the way our customers currently use it, and how they might wish to use it.

Product roundups, events, and webinars:

• Lead the execution of our monthly feature roundups email newsletter from start to finish.
• Create and manage internal product training sessions for CSM and sales teams.
• Assist in the execution of a new product preview event to help build more awareness and increase adoption of upcoming features.

Insights and research:

• Strive to continuously stay abreast of industry, market, competitive and product insights to support product roadmap/positioning, campaign development, and other relevant areas and company growth.
• Support quantitative and qualitative online interviews with customers as needed to better understand customer needs and pain points.

WHAT YOU’LL NEED:

• Bachelor's Degree or Diploma in marketing, communications, or a related field.
• 3+ years product marketing experience with 1-3 years of prior B2B product marketing/management or CSM/training/onboarding experience in the technology/software space (or equivalent skills and knowledge).
• Experience implementing product go-to-market plans with examples of your work you'd proudly share with us to back it up.
• Technically savvy with the ability to dive in and understand complex products and their relationships.
• Ability to effectively convey the product value, key benefits, messaging and positioning to the market.
• You're proficient with (or willing to quickly learn) Intercom, Asana, Figma, Notion, Sharepoint, Slack, Teams, Salesforce, Pendo and MixPanel.
• Understanding of the Fitness Industry or Fitness Management Business Systems a plus.​

WHAT’S IN IT FOR YOU: 

• Purpose led company, committed to help changing people’s lives through technology, with a Values focused culture of Best Life, One Team, Growth Mindset
• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Health, dental and life insurance
• Meal allowance – to be used both on supermarkets or restaurants
• Home office allowance – you might need help on your internet bills
• Gympass – we are committed to meeting you wherever you are in your fitness journey with Gympass membership
• Educational partnership with great discounts in colleges, English schools and others
• Consigned loan paid directly through your payroll
• EAP – we get you psychological, legal, and financial assistance when you need it. Period.
• Access to discounts with our partners, such as Dell, Microsoft & many more.
• And more! – so many benefits we couldn’t even fit them all here!

We’re committed to diversity and passion, and encourage you to apply, even if you don’t tick all the listed skillsets! 

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION: 
ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at abcfitness.com

ABOUT ABC: 

ABC Fitness (abcfitness.com) is the premier provider of software and related services for the fitness industry and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for over 31 million members of clubs of all sizes whether a multi-location chain, franchise, or an independent gym. 

Founded in 1981, ABC helps over 31,000 gyms and health clubs globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com). 

 #LI-REMOTE

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!