Confido is the AI infrastructure powering CPG brands from deduction to production plan. We unify cash application, deductions, disputes, trade promotion management, forecasting, demand planning, and analytics in one integrated platform. The result: measurable time savings, smarter top- and bottom-line decisions, and the speed to scale.
Confido is trusted by 200+ brands managing $20B+ in revenue, including OLIPOP, Simple Mills, Dr. Squatch, Tropicana, and more.
We’ve achieved best-in-class growth and recently raised a $15M Series A led by Footwork Ventures and Y Combinator to accelerate our momentum.
Today, we sell 2 products: (1) an accounting automation product that helps brands automate more than 1 million transactions a year and (2) a forecasting product that helps brands forecast more than $1B in retail sales.
Confido will grow more than 4x this year, while growing headcount by 2x. We’re obsessed with concentrating our best leads with world class sellers.
What you’ll do:Full sales cycle: You will handle the full sales cycle, including prospecting for and qualifying leads, and moving those leads through to close.
Become an expert in CPG: You will be a thought partner for customers and show them how Confido can take their workflows to the next level.
Be present with our customers: Working out of our New York office in Chelsea, you'll also be comfortable traveling regularly across the US to conferences, industry events, and customer sites to ensure we stay top of mind for decision-makers.
Demonstrated sales excellence: 5+ years in B2B sales with a track record of high achievement and consistent quota attainment.
Enterprise selling experience: Experience closing $100k+ deals involving multiple stakeholders.
Technical sales experience: A track record selling technically complex products in vertical SaaS or developer tools.
Finance or accounting fluency: CFOs are our most common contract signers, and the questions we field are often finance- or accounting-related.
Hiring & team-building experience: You've helped hire and develop sellers — ideally you've hired at least 2 reps who went on to hit quota.
Startup DNA: You've thrived in an early or growth-stage environment and are energized by autonomy, ambiguity, and building the playbook as you go.
The intangibles: Coachable, humble, curious, and hungry. You actively seek feedback, ask sharp questions, and create your own opportunities.
Bonus: Experience in CPG or familiarity with how consumer brands operate.
New York City Based: This role is based full time in our New York City (Chelsea) office, with regular travel across the US to conferences, industry events, and customer sites. Relocation assistance is provided.
Equity
Paid Relocation
Unlimited PTO
401(K) through Vestwell
Provided MacBook
Fully Paid Health, Dental, and Vision plans
Catered Lunches on Fridays
Free team dinners
Unlimited coffee and snacks featuring our brands
Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Skills Required
- 4+ years in B2B sales
- Experience closing $100k+ deals
- Technical sales experience in SaaS or developer tools
- Finance or accounting knowledge
- Experience hiring sales reps
Confido Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Confido and has not been reviewed or approved by Confido.
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Fair & Transparent Compensation — Pay is positioned as top‑decile with explicit base‑salary ranges publicly listed for multiple New York roles, and employer materials highlight compensation transparency. Feedback suggests candidates can anchor expectations on concrete ranges at various levels.
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Equity Value & Accessibility — Equity is consistently included alongside cash in role descriptions, with publicly shared grant ranges for certain positions and leadership roles noting meaningful ownership. This framing indicates ownership is a standard, visible component of total compensation.
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Healthcare Strength — Healthcare is described as company‑covered across medical, dental, and vision, and several postings specify fully paid healthcare. This signals strong employer subsidy for core health coverage.
Confido Insights
What We Do
Confido is the first automated financial operations software built for CPG. We help brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems. Our two core products: Cash Application & Deductions Automation – handling 1M+ transactions annually so finance teams can focus on strategy, not spreadsheets. Trade Promotion Management (TPM) – helping brands forecast $1B+ in retail sales and track promo effectiveness in real-time. Backed by Y Combinator and trusted by 100+ brands managing $3B+ in revenue, Confido brings together domain expertise from Anheuser-Busch and Simple Mills with tech talent from Google, Square, and HubSpot — we're a tech company that understands CPG.
