Freelance b2b Marketing Lead

About R/GA

R/GA is an independent creative innovation company built for the intelligence age. We harness the power of design and technology to create more valuable experiences for people and brands. From reimagining interfaces with AI to launching entirely new platforms and services, we help organisations adapt to what’s next and shape what comes after. Our teams combine craft, curiosity and technology to deliver work that drives both business and human impact. At R/GA, we don’t just respond to change — we help shape it.


Scope and Impact

This role is central to R/GA’s ambition to grow and differentiate in the EMEA market. As our Freelance Marketing Lead, you’ll shape how R/GA shows up across the region positioning us to win the right clients, attract the right talent, and build a brand with long-term value. You’ll lead with a combination of strategic insight and hands-on craft, bringing clarity to our offer and creativity to our outreach.

This is a role for someone who thrives on challenge and autonomy, able to operate independently while actively contributing to a regional and global growth and MarComms team. You’ll be responsible for creating demand through bold brand positioning, compelling content, and high-performance lead gen. With your deep B2B experience and your fluency in marketing tools (especially Hubspot), you’ll turn stories into strategy and strategy into pipeline.

If you’re motivated by making an impact, building from the ground up, and redefining what B2B marketing can be in the creative industry, this is your opportunity.

• Lead the development of a distinctive regional B2B marketing strategy aligned to our global brand and EMEA business goals
  
• Shape and execute content plans that demonstrate R/GA’s thought leadership and cross-discipline capabilities, from brand transformation to digital experience design
  
• Manage editorial calendars and lead the development of thought pieces, campaigns, and social media content to amplify our voice in the region

• Design and deliver integrated marketing campaigns that attract, engage and convert high-value prospects

• Own and optimise the marketing funnel from awareness through to MQLs, leveraging data to test and iterate

• Build and manage R/GA paid LinkedIn ads and lead on the strategy for EMEA paid campaigns

• Collaborate closely with Client Services to co-create ABM strategies and content that support key account growth and outreach

• Lead content planning and development of R/GA’s external EMEA client facing newsletters.

• Own and optimise our use of Hubspot for email marketing, CRM, workflow automation, and analytics
  
• Track and report on KPIs across brand and performance efforts: engagement, reach, MQLs, conversion, ROI
  
• Stay ahead of B2B marketing trends and technology, from AI content tools to personalisation platforms, and bring fresh thinking to our stack and strategy
  

• Work in close partnership with the EMEA Growth Director, Client Services leads, and global brand and comms teams
  
• Align regional efforts with global campaigns and ensure EMEA priorities are represented in global strategy
  
• Contribute to a high-performing, open, and experimental culture across marketing and growth at R/GA
  

• 6+ years’ experience in B2B marketing within an agency, consultancy, or services-based business
• Strong background in demand generation, content marketing, and brand storytelling
• Proven track record with Hubspot, ideally across both CRM and marketing automation
• Confident managing integrated campaigns from strategy to execution
• Excellent writing, editing, and messaging skills, with attention to voice and clarity
• Self-starter, highly organised, and comfortable working across distributed teams
  

• Experience with account-based marketing (ABM) strategy and implementation
• Familiarity with marketing in EMEA markets, including localisation and platform behaviour
• Background in creative industries, digital transformation, or strategic consulting
• Experience with content tools (e.g. Figma, Canva, Notion) or basic design/layout know-how
  

• Works closely with: EMEA Growth Director, SVP Global Head of Communications, Client Services, Strategy, and Creative Leadership
• Partners with: Global Brand & Marketing Team, EMEA Comms and PR functions
• Engages with: Marketing vendors, event producers
• Influences: Business development, pipeline strategy, and market perception

Diversity

Everyone is welcome at R/GA, and we are committed to empowering our talent to bring their authentic self to work. If you have any requests or requirements to support you throughout this recruitment process, please let us know.