Position Overview
The specialist will be responsible for managing email and SMS marketing campaigns, creating automated flows, analyzing marketing performance, generating leads, setting up marketing automation, and using Klavyio email marketing software and Wunderkind SMS software to drive sales.
This role will work in collaboration with Marketing, Creative and the rest of the Digital team to support the end-to-end e-mail process including briefing, planning and execution.
Key Responsibilities
- Collaborate with retention marketing team on monthly calendar and owned channel messages
- Own the e-mail briefing process in partnership with marketing and creative teams
- Assemble content deliverables from cross functional partners
- Create, schedule, QA and send marketing emails and SMS sends
- Track primary metric and develop benchmarks inclusive of revenue and engagement metrics
- Partner with digital team to execute on A/B testing strategies
- Work within marketing platforms to import, tag, and segment contacts
- Support strategies for behavioral e-mail and SMS programs inclusive of welcome series, post-purchase and re-engagement programs
Requirements
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- 1-3 years of experience in retention, lifecycle, or CRM marketing, preferably in fashion, retail, or luxury brands
- Proficient in Excel
- Highly organized and skilled in time management
- Team player with demonstrated ability to work cross-functionally
- Strong communication skills
- Ability to be a creative problem solver
- Experience with Klaviyo, or similar e-mail scheduling tool, preferred
Annual Salary Pay Range
$65,000—$75,000 USD
Top Skills
What We Do
Interested in joining one of the most dynamic fashion brands in the world?
To view and apply to all headquarter and retail jobs at rag & bone, please visit our website and careers page: http://www.rag-bone.com/careers
From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining British heritage with directional, modern design. Today, the brand has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York aesthetic.
Inspired by a desire to create beautifully constructed clothes, rag & bone prides itself in the time-honored techniques of supremely skilled, local manufacturers at some of the oldest factories in the country. The importance of quality, expert craftsmanship and attention to detail resonated deeply, informing the brand’s core philosophy.
With a downtown sensibility, signature clean silhouettes and an inherent integrity, rag & bone continuously redefines urban style.
In 2007, rag & bone won the Swarovski Award for emerging talent in Menswear and in 2010, the brand was bestowed the industry’s most prestigious honor when named Menswear Designer of the Year by the Council of Fashion Designers of America (CFDA).
rag & bone offers a full range of men’s and women’s ready to wear, /JEAN, Standard Issue, footwear and accessories collections.
rag & bone operates 35 stores worldwide, ten of which are in New York City. Stores are also located in Washington, D.C.; Boston, Massachusetts; Dallas, Texas; Los Angeles, California; Greenwich, Connecticut; Aspen, Colorado; and Bal Harbour, Florida. International stores are located in London, UK; Tokyo, Japan; Bangkok, Thailand; Taipei, Taiwan and Hong Kong. rag & bone is also available in boutiques and department stores in over 53 countries worldwide.
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