Email Marketing Specialist

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Hybrid

LOCATION DETAILS: Memphis, TN or Dallas, TX

TRAVEL REQUIREMENT: Travel requirements are limited, although some out-of-the-area and overnight travel may be expected. This may include attending events at various locations, visiting other Varsity Brands locations or offices for meetings or customer / vendor visits required to meet business objectives or gain business familiarity.  

HOW YOU WILL MAKE AN IMPACT 

Varsity Spirit is looking for an Email Marketing Specialist to join our team in Memphis, TN or Dallas, TX.

WHAT YOU WILL DO 

• Build, optimize and deploy acquisition and nurture email campaigns across all Varsity Spirit brands
• Support and execute the email testing process - including QA and A/B testing all sends
• Develop, manage, and create a re-engagement series for optimum conversion of unengaged buyers and subscribers
• Write compelling, high converting copy
• Focus on email personalization to enhance the customer experience
• Work alongside automations manager enhance email automation and audience segmentation
• Work alongside creative design team to build and create emails
• Work with Marketing Operations team to request and QA data filters
• Build, test and optimize lead generation forms
• Track, analyze and report on the key performance metrics and efficiency of campaign
• Opportunity for some out-of-the-area and overnight travel

QUALIFICATIONS 

KNOWLEDGE/SKILLS/ABILITIES ​

• Well-organized and detail-oriented with the ability to coordinate and execute multiple tasks in a lean, fast-paced, results-driven environment.
• Team player with cross-functional communication skills – this person will interact with multiple facets of the organization and drive results through collaboration.
• A background in cheerleading, dance or band a plus
• Creativity, passion, integrity and energy

EDUCATION/EXPERIENCE

• BS/BA in marketing, communications or equivalent
• 1-3 years of Marketing, Communications or related field experience preferred
• Email marketing experience a plus (Salesforce Marketing Cloud, MailChimp or other comparable Email Service Provider)
• Varsity Spirit camp staff experience a plus

PHYSICAL REQUIREMENTS  

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   

•  This job operates in a professional office environment.  Largely a sedentary role requiring ability to operate a computer and technology on a daily basis.

#LI-PC1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.