ALSAC is seeking a strategic and detail-oriented Sr. Specialist, Email and Mobile Marketing to lead the development, execution, and optimization of email and mobile campaigns that drive engagement and fundraising. This role is responsible for managing the full lifecycle of email marketing—from planning and content creation to deployment and performance analysis—ensuring alignment with organizational goals, brand standards, and digital strategy.
You’ll collaborate cross-functionally with fundraising partners, Brand, Content, and iPromotion teams to deliver compelling, targeted campaigns that support ALSAC’s mission. This role requires a blend of creative, technical, and analytical skills, with a strong focus on Salesforce Marketing Cloud (SFMC) and Adobe Photoshop.
Key ResponsibilitiesStrategy & Execution
- Develop and implement email and mobile marketing strategies, including campaign calendars, testing plans, segmentation, and performance tracking.
- Collaborate with stakeholders to create and deploy campaigns for newsletters, awareness, acquisition, cultivation, and fundraising initiatives.
- Ensure content is accurate, engaging, and aligned with ALSAC’s brand voice and AP Style guidelines.
Creative & Technical Production
- Partner with designers to maintain and update email templates across multiple platforms.
- Create and optimize email assets using Adobe Photoshop.
- Proof content, test links, and perform QA prior to deployment.
- Repurpose web and offline content for email and mobile use.
Platform Management & Support
- Deploy campaigns via Salesforce Marketing Cloud using Content Builder and Journey Builder.
- Serve as first-tier support for basic platform and list issues.
- Participate in platform planning and training sessions.
- Crosstrain on multiple email platforms.
Performance Analysis & Reporting
- Monitor campaign performance and share insights with stakeholders.
- Develop presentations based on historical data, industry trends, and competitive research.
- Recommend design and content enhancements based on metrics.
Collaboration & Project Management
- Coordinate with internal teams to ensure timely delivery of email and mobile assets.
- Attend campaign kick-off meetings and manage workflow across departments.
- Support cohesive user experiences across digital channels.
Professional Development
- Stay current on email and mobile marketing trends, tools, and best practices.
- Serve as a strategic resource to Interactive Group leadership.
Salesforce Marketing Cloud (2–3 years)
- Proficiency in Content Builder and Journey Builder (required)
- Experience with Contact Builder and Automation Studio (preferred)
- Strong understanding of data extensions, segmentation, and dynamic content
Design & Content Creation
- Skilled in Adobe Photoshop for image creation and optimization
- Strong writing and editing skills aligned with AP Style
- Ability to craft actionable subject lines and calls-to-action
Technical Proficiency
- Basic HTML knowledge; experience with Dreamweaver a plus
- Familiarity with Adobe Analytics (preferred)
- Proficiency in Microsoft Office Suite, especially PowerPoint
Project Management
- Ability to manage multiple projects in a fast-paced environment
- Strong organizational skills and attention to detail
- Self-starter with a proactive mindset
- Bachelor’s degree in journalism, English, Marketing, Advertising, or Information Technology
- 4–5 years of digital writing/editing experience
- Experience in email platform management systems and project coordination
- Positive social media presence and willingness to learn new tools quickly
- Remote candidates must be willing to travel occasionally for team on-sites and annual trainings.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Top Skills
What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ®
At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.”
As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.
View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude.
To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.
