Varsity Brands

Varsity Brands elevates the student experience- in Sport, Spirit, and Achievement.

We are BSN SPORTS, the recognized leader in athletic gear; Varsity Spirit, the driving force in spirit; and Herff Jones, the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.