Email Marketing Specialist

Job posting title

Email Marketing Specialist

Job summary

The Email Marketing Specialist is responsible for employing ESET's Marketing Automation Platform and associated tools to execute email marketing campaigns designed at acquiring, nurturing, engaging, converting, and retaining customers and channel partners.

Job description

This role focuses on the hands-on creation and deployment of digital communications, including emails, SMS and in-product messaging. A successful candidate will be adept at crafting and managing email assets, nurturing leads, and generating actionable insights through robust reporting and analytics frameworks.

DUTIES and RESPONSIBILITIES:

• Execute email marketing campaigns utilizing ESET Marketing Automation Platform, ensuring alignment with overall marketing objectives and target audience segmentation.
• Work with multiple stakeholders to build and execute compelling email content, including copywriting, graphics, and visuals, to enhance engagement and drive desired actions.
• Collaborate with content teams to procure graphics, copy and other relevant campaign assets.
• Coordinate with operations team to utilize audience data and segmentation strategies to personalize email campaigns and tailor messaging to specific customer segments, maximizing relevance and effectiveness.
• Conduct A/B tests on various elements of email campaigns, including subject lines, content, and CTAs, to optimize performance and drive continuous improvement, as directed.
• Monitor key email marketing metrics, track campaign performance.
• Ensure compliance with email marketing best practices, industry regulations (e.g., CAN-SPAM), and optimize email deliverability through effective email list management and reputation monitoring.
• Coordinate with cross functional teams to develop and execute email marketing programs, including audience segmentation, email development (online editor/HTML/CSS), campaign setup, QA, approval, deployment, and performance monitoring.
• Setup segments (based on database capabilities), campaigns, and emails in marketing automation tool and deploy.
• Liaison with global automation team to coordinate and align with corporate priorities and initiatives.
• Collaborate with relevant teams to create and deploy SMS and in-product messaging as needed, ensuring a cohesive multi-channel marketing approach.
• Effectively communicates, provides regular updates and manages workload within internal project management software.

KEY TECHNICAL SKILLS, KNOWLEDGE and QUALIFICATIONS:

• 2+ years of general business experience, preferably in the software technology business.
• 1+ years of experience managing email marketing programs and campaigns.
• 1+ years of daily hands-on experience with email, marketing automation or CRM platforms like Marketo, Salesforce Marketing Cloud, Pardot, with a preference for Eloqua and Salesforce.com.
• HTML, Responsive and CSS hand-coding skills preferred with proficiency in table-based email templates required.
• Experience with data analysis and email/CLM strategy.
• Ability to be diligently aware of intricate details.
• Ability to communicate effectively regarding technical matters.
• Ability to manage deadlines.
• Ability to convey a professional demeanor.
• Skilled in organization and creating sustainable processes.
• Able to work both independently and collaboratively.
• Knowledge of Microsoft Office Suite and Microsoft Excel (data processing).
• Knowledge of NetSuite, Adobe Test & Target, and CMS applications a plus.
• Bachelor's degree in Information Systems, Computer Science, Marketing, Business, Communications or a related major.
• Proficiency in Canadian French is a plus.

Job requisition

JR-04865 Email Marketing Specialist (Open)

Primary location

San Diego

Additional locations

Time type

Full time