Sr. Lifecycle Marketing Manager

Reposted 25 Days Ago
Hiring Remotely in USA
Remote or Hybrid
120K-150K Annually
Mid level
Marketing Tech • Real Estate • Software • PropTech • SEO
Empower real estate entrepreneurs.
The Role
In this role, you will lead email marketing strategies, manage campaign execution, optimize engagement, and ensure brand compliance across various email flows.
Summary Generated by Built In
Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptional service to their clients. Trusted by over 80,000 real estate professionals, including 31 of the nation’s 100 top-performing agents as published in the Wall Street Journal, Luxury Presence continues to set the standard for innovation and excellence in real estate technology.

Here’s why we are excited about this opportunity:

This is a high-impact, individual contributor role at the intersection of growth and lifecycle. You’ll craft, test, and optimize campaigns that drive engagement, generate pipeline, and support upsells and retention goals. You’ll collaborate with sales and marketing teams to ensure every message is targeted, timely, and aligned with our brand and goals. If you’re a skilled communicator with a performance mindset and deep knowledge of email tools and tactics, this is your opportunity to shine.

Here’s what we’re looking for:

Your Skillset:
Mastery of HubSpot for email execution, automation, segmentation, and reporting
Demonstrated usage of AI and familiarity with modern email and AI-powered outreach tools (e.g. Clay, Apollo, Instantly) and excitement about testing what’s next
Excellent project management skills; thrives in fast-paced, cross-functional environments
Attention to detail at scale: able to spot issues before they go to hundreds of thousands of inboxes
Deep understanding of A/B testing, deliverability, open rate optimization, and performance metrics
Strong copywriting instincts and visual taste—able to balance brand integrity with conversion goals


Your Experience:
4+ years in email marketing or growth marketing, ideally in a high-growth tech or SaaS setting
Hands-on experience with email campaign design and cold outreach workflows
Proven success launching and optimizing both prospecting and customer email campaigns
Comfortable managing large databases and maintaining CRM hygiene
Strong collaboration skills across sales, marketing, success, and design


Here are your responsibilities and expected outcomes:

Email Channel Ownership:
Plan, build, and send email campaigns to both prospects and customers across cold outreach, newsletters, onboarding, and product updates to meet or exceed conversion targets.

Stakeholder Management:
Intake, prioritize, and execute requests from multiple teams with speed, clarity, and precision. Maintain clarity of timelines and expectations under pressure.

Process & Structure:
Bring order to our email marketing operations by developing workflows, building and maintaining campaign calendars, and creating internal documentation for repeatable execution.

Best Practices Development:
Define internal standards for how we engage prospects and clients through email—covering messaging frameworks, visual templates, testing methodology, and follow-up strategies.

Tool Stack Execution:
Use HubSpot as your primary execution and automation platform. Evaluate and integrate tools such as Instantly, Apollo, or Clay where appropriate to improve campaign reach and personalization.

Performance Optimization:
Run A/B tests on subject lines, copy, send times, and visuals to drive improvements in open rates, click-throughs, and conversions. Share performance insights with the broader team.

Brand + Performance Balance:
Craft campaigns that balance conversion performance with high standards for brand design, tone, and compliance.

Database Hygiene & Segmentation:
Maintain a clean, organized contact database. Own list segmentation and targeting to ensure relevance, compliance, and deliverability.

Join us in shaping the future of real estate

The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages.

We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition.

Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, Toba Capital, and Switch Ventures, and have raised $52.6 million to date.

More than 15,000 real estate businesses rely on our platform, including 31 of the RealTrends top 100 agents featured in The Wall Street Journal. Additionally, many of the industry’s most powerful brokerages — including Compass, Coldwell Banker, and Sotheby’s International Realty — rely on Luxury Presence as a trusted business partner.

Every year since 2020, Luxury Presence has ranked on BuiltIn’s Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we’ve received several Tech100 Awards, and our lead nurturing tool just scored an Inman Innovation Award for Best AI-Powered Platform.

Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Top Skills

A/B Testing Tools
Apollo
Clay
Hubspot
Instantly

What the Team is Saying

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Heera
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The Company
HQ: Austin, TX
417 Employees
Year Founded: 2016

What We Do

Luxury Presence is a SaaS provider for luxury real estate agents and companies. The company launched in 2016 and its client list includes some of the world’s most successful realtors and companies who purchase template-based luxury websites, content marketing tools, SEO, lead generation, and online advertising.

Why Work With Us

We hire good natured people who embody integrity, a curious nature, and a growth mindset. We push our team outside of their comfort zone and promote from within. We're ambitious and laser-focused on the amazing opportunity at hand.

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Luxury Presence Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
HQAustin, TX
CA
PH
Denver, CO
New York, NY
Santa Monica, CA
Scottsdale, AZ
Learn more

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