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The Role
The Director of Product Marketing will shape product positioning, go-to-market strategy, and competitive intelligence for Luxury Presence, focusing on AI-powered solutions for real estate professionals.
Summary Generated by Built In
Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptional service to their clients. Trusted by over 80,000 real estate professionals, including 31 of the nation’s 100 top-performing agents as published in the Wall Street Journal, Luxury Presence continues to set the standard for innovation and excellence in real estate technology.
Here’s why we are excited about this opportunity:
We’re hiring a Director, Product Management to define and formalize the product marketing function at Luxury Presence. You’ll own positioning, messaging, go-to-market strategy, and competitive intelligence across our product portfolio. This is an opportunity to build the playbook that shapes how we bring AI products to market.
You’ll translate customer insight and market trends into bold, differentiated narratives that win deals, accelerate adoption, and strengthen our leadership in the AI era of real estate. This is your chance to shape how one of the fastest-growing SaaS companies in the industry communicates its vision and drives growth.
You’ll directly influence growth beyond $100M ARR by launching new products, driving adoption of core offerings, and shaping how we compete and win. You’ll work cross-functionally with Product, Sales, and Marketing leadership to make every launch and campaign land with precision, while building the foundation for a world-class product marketing team.
Here’s what we’re looking for:
Your Skillset:
• Exceptional storytelling and positioning skills, able to distill complex product capabilities into crisp, compelling value propositions
• Proven ability to drive cross-functional alignment and influence without direct authority
• Expertise in developing and executing GTM strategies for SaaS products, from ideation to post-launch optimization
• Strong analytical skills; comfortable using market research, customer insights, and competitive data to inform strategy
• Adept at building sales enablement content that equips teams to handle objections, differentiate against competitors, and close deals faster
• Experience partnering with demand generation to translate product positioning into high-converting campaigns
• Excellent written and verbal communication skills; confident presenting to executive audiences and customers
Your Experience:
• 8+ years in product marketing or product management, including 3+ years in a senior strategic role at a high-growth SaaS company (vertical SaaS preferred, especially SMB)
• Track record of launching and scaling successful products in competitive markets
• Deep experience in competitive analysis, segmentation, and buyer persona development
• Experience working with product management teams to shape roadmaps based on market opportunities
• Prior success building scalable product marketing playbooks and frameworks
• Bonus: Experience in proptech, martech, or real estate technology markets; experience in B2C SaaS
Here are your responsibilities and expected outcomes:
Positioning & Messaging
• Own and continuously refine product positioning and messaging across the portfolio to ensure clarity, differentiation, and resonance with target buyers.
• Partner with design and content to ensure messaging consistency across all touchpoints.
Go-to-Market Leadership
• Lead GTM planning and execution for new products and major releases ensuring cross-functional readiness and alignment.
• Define launch objectives, target audiences, key narratives, and success metrics.
Competitive Intelligence & Customer Insights
• Establish a competitive intelligence program to monitor market shifts, competitor moves, and emerging trends.
• Partner with Product and Customer Success to gather feedback, identify unmet needs, and uncover expansion opportunities to shape roadmaps and campaigns.
Sales Enablement
• Develop compelling enablement materials such as battlecards, product one-pagers, pitch decks, and objection-handling guides, in partnership with the sales enablement team, that empower our sales teams to win.
Metrics & Optimization
• Define and track KPIs for product marketing performance, including adoption rates, win rates, deal velocity, and campaign ROI.
Team Leadership & Development
• Build and mentor a high-performing product marketing team, establishing clear roles, best practices, and a culture of excellence.
Join us in shaping the future of real estate
The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages.
We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition.
Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, Toba Capital, and Switch Ventures, and have raised $52.6 million to date.
More than 15,000 real estate businesses rely on our platform, including 31 of the RealTrends top 100 agents featured in The Wall Street Journal. Additionally, many of the industry’s most powerful brokerages — including Compass, Coldwell Banker, and Sotheby’s International Realty — rely on Luxury Presence as a trusted business partner.
Every year since 2020, Luxury Presence has ranked on BuiltIn’s Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we’ve received several Tech100 Awards, and our lead nurturing tool just scored an Inman Innovation Award for Best AI-Powered Platform.
Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Top Skills
SaaS
What the Team is Saying
Shareefa
Account Executive
Evan
Client Success Manager
Bally
Product Marketing Manager
Heera
Team Lead, Onboarding
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The Company
What We Do
Luxury Presence is a SaaS provider for luxury real estate agents and companies. The company launched in 2016 and its client list includes some of the world’s most successful realtors and companies who purchase template-based luxury websites, content marketing tools, SEO, lead generation, and online advertising.
Why Work With Us
We hire good natured people who embody integrity, a curious nature, and a growth mindset. We push our team outside of their comfort zone and promote from within. We're ambitious and laser-focused on the amazing opportunity at hand.
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Luxury Presence Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Flexible
