VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE AND BAND
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team and performing arts. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, and competitions, Varsity Spirit impacts more than a million athletes each year.
OUR COMMITMENT TO SAFETY
At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.
WORK TYPE: Hybrid
LOCATION DETAILS: 4 days in office, Fridays are remote. 711 N Front St Suite 100, Memphis, TN.
WORK HOURS: Monday – Friday; 8am-5pm CST
TRAVEL REQUIREMENT: Travel is minimal; some out-of-the-area and overnight travel may be expected for events or photoshoots.
HOW YOU WILL MAKE AN IMPACT
Varsity Spirit is looking for an Email Marketing Manager to join our Varsity Spirit Marketing team in Memphis, TN.
The Email Marketing Manager will drive the overall B2B email and SMS strategy, execution, and performance analysis across Varsity Spirit’s B2B cheer, dance and band apparel businesses, including the creation and implementation of SFMC business units for 2 new apparel workstreams to support exciting growth initiatives within Varsity Performing Arts (VPA). The Email Marketing Manager will manage, at minimum, four campaign workflows to meet the unique needs of the individual apparel brands. This role will be critical in establishing insights and metrics to facilitate strategic ways to proactively improve current marketing campaigns, introduce new campaigns as a result of VPA implementation and identify breakthrough opportunities for new email and SMS communications.
Our ideal candidate is a highly analytical, results-oriented, strategic thought leader with cross-functional communication and problem-solving skills.
WHAT YOU WILL DO
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
A Day in the Life:
Campaign Strategy:
- Develop and execute B2B email marketing and SMS campaigns to engage and nurture our audience across multiple business units including Varsity Spirit
- Fashion, Varsity All Star Fashion, Stanbury Uniforms and Directors Showcase International.
- Develop campaign briefs to outline timing, audience and segmentation, A/B and multivariate testing, creative direction, copy and key messaging, and KPIs.
- Manage creation and optimization of automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses.
- Collaborate with sales teams to create campaign calendars that prioritize business initiatives.
- Create engaging and persuasive email copy that resonates with the target audience.
- Create, maintain, and optimize lead forms.
Campaign Optimization:
- Partner with Marketing Technology team and key stakeholders to implement and execute Salesforce Marketing Cloud for two new business units.
- Utilize dynamic content and personalization to enhance engagement.
- Implement segmentation and personalization strategies to enhance email effectiveness and drive more qualified leads.
- Conduct A/B testing and multivariate testing to optimize performance.
Performance Analysis:
- Monitor and analyze marketing performance metrics and continuously improve campaigns based on results.
- Use data insights to make data-driven decisions and recommend improvements to enhance campaign effectiveness.
- Regularly identify trends and email marketing strategies from other leading global brands and other internal email marketers to glean insights on best practices and new innovative ideas.
QUALIFICATIONS
KNOWLEDGE/SKILLS/ABILITIES
- Experience marketing to large B2B audiences preferred, but not required.
- Ability to report on campaign success and provide strategic recommendations to increase KPIs.
- Knowledge of various marketing and analytics tools such as Marketing Cloud
- Excellent copywriting skills.
- Well-organized and detail-oriented with the ability to coordinate and execute multiple tasks in a lean, fast-paced, results-driven environment.
- Ability to communicate cross-functionally amongst key stakeholders and drive results through collaboration.
- A background in fashion, cheerleading, dance, or band preferred, but not required.
- Creativity, passion, integrity, and energy
EDUCATION/EXPERIENCE
- Bachelor’s degree in marketing, communications, or related field
- Minimum of 4 years of marketing or communications experience required.
- Email marketing experience required (Marketing Cloud, Klaviyo, MailChimp or other comparable ESP).
- Google Analytics, CRM systems (e.g., Salesforce) required.
PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool, as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.
During events, the ability to stand and walk for long periods of time (5 hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required. The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs. is required.
#LI-KC1
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
Top Skills
What We Do
Varsity Brands elevates the student experience- in Sport, Spirit, and Achievement.
We are BSN SPORTS, the recognized leader in athletic gear; Varsity Spirit, the driving force in spirit; and Herff Jones, the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.
