This role is for someone who thrives at the intersection of creativity and analytics, crafting thoughtful, insight-driven campaigns that build loyalty, drive engagement, and strengthen our brand story at every touchpoint. You’ll blend data with storytelling to build scalable systems and campaigns that inspire pet parents to engage with Fi every day.
What You'll Do:
Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage.
Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind.
Collaborate cross-functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging across customer touchpoints.
Experiment and iterate: A/B test subject lines, flows, content, and timing to continuously improve performance.
Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy.
Expand Owned Channels Strategy: help define messaging across SMS, in-app, and other owned channels to create a cohesive and impactful customer journey.
Champion deliverability, compliance, and best practices — ensuring every message we send is on-brand, relevant, and effective.
What You'll Bring:
3–5 years of experience in email and lifecycle marketing, ideally in a fast-paced DTC or subscription-based environment.
Proven ability to design and deploy high-impact campaigns end-to-end using CRM and ESP tools (we use Customer.io).
Strong grasp of segmentation, automation, personalization, and customer journey mapping.
Analytical mindset — you know how to interpret data and translate insights into action, optimizing for engagement, conversion, and long-term customer value.
Experience partnering with creative and data teams to build campaigns that balance storytelling with performance.
Comfort managing multiple projects and deadlines in a fast-moving startup environment.
Excellent communication skills and a sharp attention to detail.
Passion for building systems that scale — and for helping dogs live longer, healthier lives
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Skills Required
- 3-5 years of experience in email and lifecycle marketing
- Experience in a fast-paced DTC or subscription-based environment
- Ability to design and deploy campaigns end-to-end using CRM and ESP tools
- Experience with Customer.io
- Strong understanding of segmentation, automation, personalization, and customer journey mapping
- Ability to interpret data and translate insights into marketing actions
- Experience optimizing engagement, conversion, and long-term customer value
- Experience partnering with creative and data teams
- Ability to manage multiple projects and deadlines in a fast-moving startup environment
- Excellent communication skills
- Strong attention to detail
What We Do
Fi is rethinking the relationship between dogs and humans. We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space. Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
