Email Marketing Manager

Posted Yesterday
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New York, NY, USA
In-Office
125K-140K Annually
Mid level
Big Data • Healthtech • HR Tech • Machine Learning • Software • Telehealth • Big Data Analytics
Garner helps people get better healthcare for less, by steering them to top-performing doctors.
The Role
Own Garner’s B2B email marketing channel from strategy through execution. Build HubSpot nurture journeys and sales sequences, manage newsletters and event promotion, write compelling email copy, maintain database health and deliverability, and use segmentation, testing, and funnel analytics to increase qualified pipeline. Collaborate with demand generation, product marketing, marketing operations, and sales teams while applying AI to scale email programs.
Summary Generated by Built In
What you’ll be part of

Garner is on a mission to transform the U.S. healthcare system — and we’re the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster.

The result is a rare “win win” — better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. — and using AI to scale that impact further and faster than anyone else can.

About the role

We are looking for an Email Marketing Manager to join our Demand Generation team and own our email channel end to end. Reporting directly to the VP of Demand Generation, you will build the programs that keep Garner in front of employers and the health insurance brokers who advise them, from first download to booked demo. You will work closely with our Demand Generation, Product Marketing, Marketing Operations, and Sales teams to turn a growing database into qualified pipeline.

What you will do
  • Own the email channel for our employer and broker audiences, from strategy through send.
  • Build and run nurture journeys in HubSpot, from first touch through re-engagement.
  • Build and manage the one-to-one sequences BDRs and sales send after marketing engagements.
  • Run the email calendar and newsletter, and support webinar and event promotion.
  • Write email copy that earns attention from benefits leaders and health insurance brokers.
  • Keep the database healthy through segmentation, suppression, and deliverability standards.
  • Test, measure, and report on email's contribution to pipeline, and scale what works.
What we're looking for
  • 4+ years of B2B email or lifecycle marketing experience, owning programs end to end.
  • Proficiency building workflows, segments, and tests in HubSpot or a similar platform.
  • Strong writing skills, with B2B email samples you wrote yourself.
  • Comfort reading email and funnel data, from clicks and conversions to pipeline.
  • Working knowledge of deliverability, list hygiene, and email compliance.
  • Fluency applying AI to write, test, and scale email programs.
  • A desire to do work that matters: and to be held to a high standard while doing it. You're energized by a mission with measurable outcomes, not just good intentions. You engage with AI tools as part of how you do your best work, and hold yourself accountable to outcomes that matter beyond your team's metrics.

Please note: we are unable to sponsor or take over sponsorship of an employment visa at this time.

What you'll get here:

You’ll work on problems that matter, at a company working to change healthcare at scale. You’ll work at the intersection of AI and systemic healthcare reform, where the problems we solve are as interesting and compelling as the mission.

At Garner, you’ll take on real, ambitious problems with real ownership and autonomy, alongside exceptional, principles-based people who genuinely want you to win. It’s demanding by design. You’ll be challenged to stretch beyond what you thought possible and receive consistent coaching to help you grow and do the best work of your career. This isn't the right fit for everyone, and that's intentional. The people here are driven by what's at stake for real people, and that's what gives our intensity its purpose. 

Compensation Transparency:

The target salary range for this position is $125,000 - $140,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.

Fraud and Security Notice: 

Please be aware of recent job scam attempts. Our recruiters use getgarner.com and garnerhealth.com email domains exclusively. If you have been contacted by someone claiming to be a Garner recruiter or a hiring manager from a different domain about a potential job, please report it to law enforcement here and to [email protected].

Equal Employment Opportunity:Garner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]. 

Skills Required

  • 4+ years of B2B email or lifecycle marketing experience owning programs end to end
  • Proficiency building workflows, segments, and tests in HubSpot or a similar platform
  • Strong writing skills with B2B email samples written by the candidate
  • Ability to interpret email and funnel data, including clicks, conversions, and pipeline
  • Working knowledge of email deliverability, list hygiene, and email compliance
  • Fluency applying AI to write, test, and scale email programs

What the Team is Saying

Pedro
Joanna
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Bhavya
Chris

Garner Health Compensation & Benefits Highlights

  • Healthcare Strength — The package includes medical, dental, and vision plus “Garner for Garner,” which reimburses eligible out-of-pocket costs up to $4,000 (individual) and $8,000 (family) when using Top Providers. Feedback suggests this structure can materially reduce employee expenses at the point of care.
  • Leave & Time Off Breadth — Flexible PTO, a paid sabbatical after five years, and rest days around federal holidays indicate generous time-off policies. The offering also includes 12 weeks of parental leave for added coverage across life events.
  • Equity Value & Accessibility — Equity is offered to every employee, with job postings and company materials describing broad eligibility across roles. This company-wide approach makes ownership accessible beyond a narrow set of positions.

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The Company
350 Employees
Year Founded: 2019

What We Do

Garner is on a mission to fundamentally change the U.S. healthcare system by building an AI-first marketplace that solves the cost and quality crisis at its core. We analyzed claims records from millions of patients, using data science to objectively measure physician performance and identify the doctors who deliver meaningfully better outcomes at lower cost. We use that data to steer people to those doctors within their existing insurance network. Our products span a member-facing search experience that makes choosing a doctor simple, plus a financial incentive layer — if a member sees a top-performing doctor through Garner, their employer covers all or most of their out-of-pocket costs. Employers keep their existing plan and see lower healthcare costs alongside healthier employees.

Why Work With Us

Our values connect us in caring deeply about doing something different and hard — transforming the healthcare economy. They create an actionable set of norms for how we operate, including how we make decisions and support one another. Learn about our values here: https://www.getgarner.com/about.

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Employees work remotely.

Typical time on-site: None
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New York, NY
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