Email Marketing Coordinator

Posted Yesterday
Hiring Remotely in USA
Remote
55K-80K Annually
Junior
Healthtech • Pet
Vetcove enables veterinary practices to compare and buy from all of their vendors in one place.
The Role
As an Email Marketing Coordinator, you will lead lifecycle marketing efforts, optimize e-commerce emails and SMS initiatives, manage campaigns, and analyze marketing data to drive engagement and revenue for Vetcove's platform.
Summary Generated by Built In

Join Vetcove and help modernize the future of veterinary software and the pet parent healthcare experience. Our suite of platforms features a market-leading procurement marketplace, an ultra-modern home delivery ecommerce experience, and a next-generation practice management system. More than 25,000 hospitals across all 50 states rely on Vetcove daily, supporting tens of thousands of veterinarians who care for tens of millions of pets each year.

We are modernizing the 50 billion dollar plus animal health industry by giving veterinary organizations the tools to focus more on patient care. Backed by Y Combinator and top venture investors in Silicon Valley, New York and Miami, Vetcove is a fast-growing, mission-driven company. We are searching for talented and passionate people who want to help shape the future of veterinary care.

About the Position

We’re looking for a curious, creative, and motivated Email Marketing Coordinator to help support new marketing initiatives across the Vetcove platform. In this role, you’ll assist with testing ideas, creating engaging content, and learning how to optimize marketing programs that help veterinarians and pet parents discover Vetcove. This is a great opportunity for someone early in their marketing career who is eager to learn, experiment, and grow.

What You'll Do

  • Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce performance, including acquisition, win-back, nurturing, post-purchase flows, loyalty, retention, surveys, and transactional messaging.

  • Build and optimize audience segments that drive engagement, conversion, and revenue aligned with KPI goals.

  • Own end-to-end strategy and execution of consumer e-commerce email and SMS initiatives — including template building/HTML, copywriting, asset coordination, QA, and deployment.

  • Manage and maintain the email/SMS marketing calendar, ensuring alignment with business priorities, merchandising/retail needs, demand forecasts, and cross-functional partners.

  • Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements.

  • Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and new features intended to increase performance.

  • Partner with design and copy teams to evolve creative direction, layouts, and templates based on best practices and performance data.

  • Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics.

  • Measure and analyze the ROI and overall effectiveness of all lifecycle marketing activities, providing recommendations for scaling what works.

  • Stay current on trends in e-commerce, email, SMS, and loyalty marketing across leading brands; conduct audits and identify new opportunities to acquire, nurture, and retain customers.

You Should Have

  • Bachelor’s Degree

  • 1-3 years of experience in consumer e-commerce or retail-focused marketing roles, ideally with ownership of lifecycle and retention channels.

  • Hands-on experience managing both strategy and execution of email and SMS programs.

  • Strong analytical skills with the ability to measure ROI, interpret data, and turn insights into action.

  • Familiarity with segmentation, testing methodologies, and lifecycle program design.

  • Collaborative mindset and ability to work closely with creative, merchandising, and product teams.

Benefits (Full Time Roles)

  • 100% remote within the USA

  • Medical, Dental, and Vision Insurance

  • Automatic 401k contribution

  • Employee referral program

  • At home office set up

  • Bi-annual company retreats

  • Open vacation policy

  • Equity

  • Monthly team events

The typical base pay range for this role across the U.S. is: $55,000/year - $80,000/year + bonus + equity + benefits. There is a different range applicable to specific work locations. For Colorado, the salary range is: $60,000 - $75,000 + bonus + equity + benefits. This salary range is a good faith estimate of what Vetcove may pay for this position at the time of posting. Actual compensation may vary based on skills, qualifications, and experience. The range reflects the base hourly rate or annual compensation (as applicable), and does not include bonus, equity or other incentives.


In addition to base compensation, Vetcove offers a comprehensive benefits
package. Please refer to the “Benefits (Full Time Roles)” section above for more
details.

To apply, please submit your application through Vetcove’s Careers Page. The application deadline is accepted on an on going basis.

Please note we are unable to sponsor work visas at this time.

Attention all job seekers! We want to ensure that you’re well-informed about a serious matter affecting the job market. It has come to our attention that scammers are operating in the industry, impersonating employees and attempting to deceive savvy applicants like you. Here’s what you need to know:

  1. Our job listings are exclusively available on official sites (our careers page, LinkedIn, BuiltIn, and Indeed). Be cautious of other sources claiming to represent us or any organization that you’re interested in. Stay on the lookout!

  2. Authentic communications from our company will only come through verified email addresses and phone numbers. If you receive unexpected messages or calls, exercise caution and verify their authenticity. Don’t let scammers catch you off guard!

  3. It's essential to independently verify the legitimacy of any job postings you come across. Visit our official careers page to confirm the validity of any openings. Stay proactive and protect yourself!

  4. Remember that during the application process, we will never request sensitive personal or financial information from you. Be wary of anyone asking for such information. Keep your personal data secure!

  5. If you suspect any fraudulent activity or encounter suspicious individuals, please report it immediately to our recruiting department. By working together, we can combat these scams and keep the job market safer for everyone.

We understand the importance of your job search and want to ensure your experience is positive and secure. Always exercise caution and stay scam-smart!

Vetcove is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status. We are dedicated to providing a work environment free from discrimination, harassment, and retaliation. It is our policy to provide equal employment opportunity to all applicants in accordance with all applicable laws and regulations. If you require accommodations during the application or interview process, please let us know and we will make every effort to accommodate your needs.

Top Skills

HTML
Sms Marketing

What the Team is Saying

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The Company
New York, NY
65 Employees
Year Founded: 2015

What We Do

Vetcove is a Y Combinator and venture-backed growth stage company with notable investors in Silicon Valley and NYC. Our mission is to provide veterinary hospitals and nonprofits with technology that helps them succeed through our eCommerce and mobile platforms. Our community includes more than 17,000 veterinary hospitals and nonprofits whose staff collectively deliver care to tens of millions of animals every year across all 50 states. Simply put, Vetcove helps personnel at veterinary organizations spend more time helping patients, and less time shopping and comparing across vendors to supply their practices. We're completely revolutionizing the way veterinarians discover and buy products, and how animal health brands engage their veterinary customers. We believe that the work veterinarians and their staff do, caring for America’s pets, is an essential and noble calling. We strive to be a catalyst for change in this $50B+ industry by placing veterinary professionals at the center of everything we do, and enabling them with powerful technology and delightful user experiences that help them do their jobs better. Our Vetcove team has a passion for disruption, because we know that what we do matters. Everything we do, we do as a team. Together, we create paths to success by going above-and-beyond for our users, and finding new ways to evolve our technology by redefining the boundaries of what others believe is possible. We champion transparency–both internally and externally–because we so highly value the trust our partners place in us, as well as the trust Vetcove team members place in each other. We disrupt with humility–and are enjoying the journey of growing our impact, rather than focusing solely on the destination. We're looking for exceptionally talented and passionate people to join our quickly growing team.

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Vetcove Offices

Remote Workspace

Employees work remotely.

Typical time on-site: None
New York, NY

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