EL Product Marketing Specialist

Reposted 10 Days Ago
Be an Early Applicant
Xiamen, Fujian, CHN
In-Office
Mid level
Robotics • Analytics • Energy
The Role
The role involves creating and implementing product marketing strategies, focusing on demand generation, customer insights, and cross-functional cooperation to drive revenue growth.
Summary Generated by Built In

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Product Marketing Manager

__

Your role and responsibilities

Drive market-driven product strategy and go-to-market execution, ensuring product-market fit and revenue growth through deep customer insights and cross-functional alignment.

Main Accountabilities

  • Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
  • Develops and implements annual marketing plan in conjunction with GIS products.
  • Focus on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance and requested on-time delivery for assigned products.
  • Create demand through technical promotion, provide solutions and a value base selling approach.
  • Understands customer needs and drive portfolio optimization and make Roadmap proposal

Requirements

  • Education Background: Major in Electrical/Engineering related
  • Working Experience: 3+ years of product or marketing relevant experience
  • Position Knowledge/Skills: Fluent on English both in written and oral  
  • Personality: Good communication and interpersonal skills expected, and with good teamwork spirit

More about us

ABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Skills Required

  • 3+ years of product or marketing relevant experience
  • Major in Electrical/Engineering related
  • Fluent in English both written and oral
  • Good communication and interpersonal skills

ABB Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.

  • Healthcare Strength Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
  • Leave & Time Off Breadth Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
  • Retirement Support Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.

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The Company
Bengaluru, Karnataka
104,000 Employees
Year Founded: 1988

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

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