At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
EL Product Marketing Manager__
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
The work model for the role is: {onsite}
This role is contributing to the {insert product group/business area/division/function} in {Xiamen, China}. Main stakeholders are {ELDS}.
You will be mainly accountable for:
Market Intelligence & Analysis
- Lead overall market intelligence including data collect and analysis from customer segments, competitors, field feedback, and market trends to identify emerging opportunities, risks, and unmet needs, and translate data into product strategic recommendation.
- Monitor sales performance metrics (e.g., conversion rate, hit rate, win-loss analysis) and adjust GTM tactics in real-time
- Own product positioning, target segment definition, and value propositions, set up product market strategies including pricing frameworks, promotion and channel strategies
- Develop and execute G-T-M plans for new products/updates, including launch timelines, pricing strategy, and channel enablement
- Translate customer insights into clear product requirements, lifecycle recommendation and new product development priorities.
- Partner with Product Manager and Product Specialists to validate business cases for new products and manage product life cycle marketing.
- Act as the “Voice of the Market” in the business. Champion market perspective across the organization, driving alignment and strategic decision-making
- Facilitate collaboration between Product Manager, R&D, and Product Specialist to synchronize market strategy with roadmap and industrialization
- Co-own customer events (e.g., trade shows) with Product Specialist for technical demonstration
Our team dynamics
You will join a {dynamic, talented, high performing} team, where you will be able to thrive.
Qualifications for the role
• Bachelor’s degree or above in Electrical, Mechanical Engineering or related fields
• Proven experience in product marketing within electrical equipment, power distribution, or industrial automation industries, ＞5 year experience is prefered
• Deep understanding of Medium Voltage Circuit Breaker technologies, applications, and power distribution
• Familiarity with MV circuit breaker ratings, protection devices, relay systems, and digital monitoring solutions
• Knowledge of smart grid technologies, digital substations
• Excellent interpersonal skills to work with multiple internal and external stakeholders
• Collaborative, solution-focused approach
• Customer-focused mindset with demonstrated ability to take ownership of customer issues
• Ability to work effectively in cross-functional teams and matrix organizations
• Fluent in English written and verbal
More about us
ABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Skills Required
- Bachelor's degree in Electrical, Mechanical Engineering or related fields
- Proven experience in product marketing within electrical equipment, power distribution, or industrial automation
- Deep understanding of Medium Voltage Circuit Breaker technologies and applications
- Excellent interpersonal skills to work with multiple internal and external stakeholders
- Fluent in English written and verbal
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
