At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Marketing & Sales Manager__
You will be mainly accountable for:
- Creating, planning, and ensuring implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Focusing on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and on-time delivery as requested.
- Evaluating market opportunities, determining appropriate activities aligned with the overall strategy, and coordinating opportunities across local divisions and local business units, as appropriate.
- Ensuring balanced growth for all product lines, product groups, and business units and creating product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.
- Builds an effective, capable, and high-performing organization.
- Develops talent, and reviews effectiveness
JOB REQUIREMENTS
- Bachelor's degree or above in Engineering, Marketing, Business Administration, or related field; MBA or equivalent advanced business qualification preferred
- Minimum 15+ years of professional experience in marketing, sales strategy, product management, or business development, with proven track record in driving profitable growth and market expansion
- Strong strategic thinking and planning capability as critical competency
- Deep market intelligence capabilities to synthesize market data, competitive dynamics, and emerging trends into actionable strategic insights
- Portfolio strategy expertise in managing multiple product lines with differentiated market positioning, pricing, and go-to-market approaches
- Exceptional ability to navigate complex organizational matrices and drive alignment across multiple stakeholders (sales, supply chain, manufacturing, global product teams, finance)
- Proven track record in bridging front-end market requirements with back-end operational constraints; skilled at translating customer needs into realistic product roadmaps and supply chain solutions
- Talent development and coaching capability with demonstrated success in identifying, developing, and retaining talents
- Bilingual capability in English and Mandarin Chinese (fluent, professional level) for leadership communication in global and local contexts
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Skills Required
- Bachelor's degree or above in Engineering, Marketing, Business Administration, or related field; MBA preferred
- Minimum 15+ years of professional experience in marketing, sales strategy, product management, or business development
- Strong strategic thinking and planning capability
- Deep market intelligence capabilities
- Portfolio strategy expertise
- Exceptional ability to navigate complex organizational matrices
- Proven track record in bridging market requirements with operations
- Talent development and coaching capability
- Bilingual capability in English and Mandarin Chinese
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
