*This is a hybrid role based out of our HQ office near Portland, OR. In-office expectation is 3 days or more per week at manager discretion.
ABOUT THE POSITION
The Marketing Specialist I will assist in the execution of program campaigns and reporting. This role will support development and execution of campaigns to drive engagement, sales, and consumer retention. This position will follow existing established process to assist with campaign coordination, creative briefing, QA testing and campaign reporting. Work will be closely managed.
HOW YOU’LL MAKE A DIFFERENCE
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Assist with maintaining analytics such as engagement, lifetime value, and brand affinity to demonstrate program effectiveness and progress against industry benchmarks
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Supports execution of brand, promotional, lifecycle and triggered marketing to achieve engagement and financial objectives
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Assists campaign execution process: creative briefing, scheduling, creative development, review, QA, deployment, and reporting. Strives for accuracy and timeliness in these efforts.
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Executes testing, segmentation, and personalization strategies. Assists with marketing acquisition campaigns execution.
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Performs basic reporting using existing processes.
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Participates in vendor meetings and administration of deliverables.
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Performs other duties as assigned.
YOU ARE
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Passionate about digital marketing and foundational understanding of industry
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Able to translate business objectives and actions into explicit plans and actions
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Strong verbal and written skills
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Able to organize and prioritize work and logically develop work plans, troubleshoot, solve problems in dynamic fast paced work environment
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Highly detail oriented, analytical, and skilled in working with data
YOU HAVE
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Bachelor’s Degree in Marketing, Business, or Finance, or equivalent combination of education and experience.
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1-2 years’ experience planning and executing digital marketing programs, email marketing a plus.
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Experience with reporting tools and/or Excel to help build reports and analyze results.
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Must be familiar with Microsoft Office applications, eCommerce solutions, and analytics tools. Specific experience with MS Excel, and Omniture is desired. Basic HTML skills a plus.
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Professional experience drawing actionable insights from large datasets.
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Experience working with outside agency/vendor resources
#LI-JC1
#Hybrid
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [email protected] with the Subject: Applicant Assistance Requested.
Top Skills
What We Do
Based in Portland, Oregon, Columbia Sportswear Company (NASDAQ: COLM) is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our backyard. Our apparel, footwear, and accessories reflect our Pacific Northwest heritage and indomitable spirit.
