E-Trade Marketing Manager

Job title:

E-Trade Marketing Manager

Your role:

The E-Trade Marketing Manager is responsible for creating & delivering the best consumer experience across our key ecommerce retailer and Marketplaces, ensuring smooth consumer and shopper journey alongside all touchpoints. The role is responsible for PDP (Text/Videos/Images), Sellout, Peak event planning, Competitive positioning and Search (Platform specific).

Acts as single point of contact for campaign performance for the e-commerce marketplaces

Responsible for all collectively set targets on e-commerce marketplaces & track continuously to achieve the same and in line with overall KPI’s

Coordinate with all relevant stakeholders to align the media ecosystem and ensure target are defined, appropriate, and in line with overall KPI’s

Analyze data, trends, performance and leverage your understanding of marketing and the platform’s ad solutions
(e.g. Amazon, Amazon Search, Amazon Display, Amazon DSP & remarketing) to create holistic marketing strategies for Philips by working with senior decision-makers – Internal Stakeholders & External Stake holders – Business, Marketing & Insights

Monitor Online Excellence (OLE) on creatives and shopper CX optimization across key eCommerce retailer / marketplaces / D2C and initiate product content adoptions & optimizations in close collaboration with relevant marketing, Q&R and digital teams (including Product detail pages and Brand Stores)

Find new opportunities to grow revenue and sales. – Hands-on experience in marketplace portal management (If Amazon then for Amazon, Vendor Central, Amazon PIMS)

Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modeling

Review the return on ad spends for all campaigns executed and develop learning’s for the future campaigns

Collaborate with cross functional teams

Digital Marketing to ensure consistency in presenting our brand

Leverage support from all Omni-channel activities (TVC, Retail, PR, SEA – e-tailer search,
Paid Social – Programmatic – Affiliate – Philips.com pages – CRM emails – E-trade content) to ensure KPI delivery on the e-commerce marketplaces

Financial reconciliation with internal & external stakeholders

Drive R&R excellence

Support local initiated campaigns with deployment, landing page(s) and retailer (EComm Marketplace) channel specific activation

Brief and co-ordinate relevant external agencies

You're the right fit if:

Bachelor, Master or comparable practical experience

Digital Mindset

Platform skills for the relevant marketplace

Action Oriented and data-driven, clearly define decision-making process, use data-driven insights and seek inputs from diverse and inclusive sets of stakeholders

Business English fluency

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.