E-mail Deliverability Specialist

Key Responsibilities

• Keep abreast of email marketing industry best practices and proactively apply knowledge.
• Knowledge of typical open rates standards by industry.
• Responsible for reviewing trends and disseminating key information to customers.
• Responsible for health of end to end mailing activities
• Had previously experience to work with SAS CI 360, SparkPost and 250OK tools to optimize the performance of email delivery for various clients.
• Responsible for Email monitoring and mitigation, via SAS and SparkPost, including:Daily/weekly spot checks on all available delivery data / metrics per account (including gateway acceptance analysis)
• Investigations into any issue (blocks or spam foldering)
• Mitigation, including working with Sparkpost to produce resolution tickets to ISP’sMeetings to examine delivery practices with key staff
• Provision of status updates to the customer after each spot check and mitigation
• Responsible for manual system testing, checking and scanning of email content, plus follow on recommendations re. best practices and Email methods.
• Prepare presentations that document key learnings from test results.
• Execute campaign management and business process audits to determine factors affecting deliverability and reputation.
• Participate in business consultation meetings to promote more effective practices.
• Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges and use these to develop better campaigns in the future.
• Proactively investigate and manage issues affecting email deliverability.
• Create and deliver reports to demonstrate factors affecting deliverability and reputation.
• Developing materials to promote the team, including presentation materials and case studies that highlight the challenges faced and the creativity, technology and methods used to overcome them.
• Understand and follow workplace policies and procedures.

Skills and Requirements

• Bachelor's degree, preferably in Business, Computer Science or related field
• The right candidate will have 3+ years of relevant experience / knowledge in the following areas:
• Marketing with a Digital marketing focus
• Customer intelligence
• Customer acquisition, development and retention practices
• Campaign planning, execution, segmentation and targeting techniques
• Email technology (prior experience in deliverability operations)
• Expert level knowledge of audience development through email platforms
• Familiarity with the major ESPs, Google Analytics, and email analytics systems a must
• Previous experience working with the big four inbox providers on deliverability, with an appreciation of emerging delivery challenges
• Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, yahoo FBL.
• A proven track record of success with growing customer engagement
• Basic HTML and Email design / production experience

Additional Requirements

• Extremely organized and thorough
• Track record of successful consulting
• Strong academic record including a degree
• Excellent written and verbal communication skills
• Ability to work effectively in a team environment; ability to work independently; ability to travel infrequently
• A genuine interest in business challenges and ideation of solutions to meet customer business objectives
• Superior conflict resolution, decision making and interpersonal skills
• Strong problem-solving skills: diagnosis, root-cause assessment, option evaluation and resolution
• Ability to manage multiple responsibilities and assignments simultaneously under strict deadlines

Additional Skills Advantageous To The Position

• Expertise in HTML, CSS, JavaScript and other coding paradigms for digital marketing
• Knowledge of SAAS products and customer base preferred
• Experience with an ESP, ISP