I. Douyin E-commerce Business Operations
1. Manage the overall operations of Pernod Ricard’s Douyin official flagship store and brand accounts, including annual, quarterly, and monthly business targets, product strategy, and operational planning.
2. Oversee brand self-operated livestreaming operations, including livestream frequency, product assortment, and promotional mechanisms, to continuously improve livestream GMV and conversion efficiency.
3. Manage the KOL sales matrix by expanding and maintaining partnerships with top-tier and mid-tier Douyin creators and MCN agencies, driving creator-led distribution and brand exposure.
4. Monitor and analyze core store metrics such as traffic, conversion, and repurchase, and continuously optimize operational strategies based on data-driven insights.
II. Cross-functional Collaboration and Resource Integration
1. Serve as the core point of contact for the Douyin business, collaborating with Marketing, Trade Marketing, CRM, Strategy, and other functions to drive the day-to-day operations of cross-functional working groups.
2. Lead budget planning and execution for the Douyin channel, coordinating the efficient allocation of media budgets, social budgets, and e-commerce sales budgets.
3. Liaise with external service providers, including WS, TP, MCN agencies, and media agencies, to ensure execution quality and delivery outcomes.
III. Strategy and Innovation
1. Track changes in Douyin platform policies, algorithms, and industry trends, adjust operational strategies in a timely manner, and capture opportunities for traffic and category growth.
2. Explore new opportunities for spirits on Douyin, such as late-night livestreaming, at-home light-drinking occasions, and AI-powered content marketing, to drive category innovation and brand rejuvenation.
Job Posting End Date:
Target Hire Date:
2026-10-12Target End Date:
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
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Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
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Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
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Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
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What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
